Mistakes in PPC accounts are more common than most would like to admit. Some are tactical, others strategic – nearly all hurt performance. There’s no universal blueprint for success, but over time, patterns emerge. After a decade working agency-side across ecommerce, B2B, and niche retailers, I’ve seen those patterns up close: What works. What doesn’t. […]
For over a decade, Google’s search results and Knowledge Graph treated “our” Danny Goodwin – the editorial director of Search Engine Land and SMX – as the same person as the Hall of Fame baseball player who shares his name. This is a worst-case scenario for entity optimization and knowledge panel management: a self-reinforcing algorithmic […]
Google is now enforcing its EU User Consent Policy more aggressively, and advertisers are seeing the fallout. Why we care. As of July 21, if your website isn’t using Consent Mode v2, Google effectively turned off key advertising features across EU traffic. The big picture. Advertisers without Consent Mode v2 now face: No conversion tracking. […]
Google Search Live now supports video input after launching the audio only version last month. Plus, Google added a number of new features to AI Mode including image and PDF upload, Canvas in AI Mode, and Lens in Chrome. A number of these features are focused on students, “just in time for the back-to-school season,” […]
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. Copilot Mode brings AI tools to Microsoft’s Edge browser Available tools include multi-tab content analysis, voice navigation, and a unified search/chat interface. Features in development include task execution, topic-based organization, and a persistent AI assistant. #Microsoft […]
OpenAI has launched a new feature in ChatGPT called Study Mode, offering a step-by-step learning experience designed to guide users through complex topics. While aimed at students, Study Mode reflects a broader trend in how people use AI tools for information and adapt their search habits. As more people start using conversational AI tools to […]
A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance on manual keywords and more on AI-driven intent signals. How it works. When enabled, Search Term Matching transforms keyword targeting […]
Google’s Gary Illyes discussed the concept of “centerpiece content,” how they go about identifying it, and why soft 404s are the most critical error that gets in the way of indexing content. The context of the discussion was the recent Google Search Central Deep Dive event in Asia, as summarized by Kenichi Suzuki. Main Body […]
Google is expanding AI Mode in Search with new tools that include PDF uploads, persistent planning documents, and real-time video assistance. The updates begin rolling out today, with the AI Mode button now appearing on the Google homepage for desktop users. PDF Uploads Now Supported On Desktop Desktop users can now upload images directly into […]
Google Ads is testing a new feature that brings fresh transparency to responsive search ads (RSAs), a feature previously available only for PMax campaigns. Called “Search Term Categories,” the beta tool groups user search queries into intent-based categories and subcategories, including those that were previously hidden due to privacy thresholds. Why we care. The update […]