It’s halftime. The first half of 2025 brought major shakeups in SEO, AI, and organic growth – and it’s time for a reality check. Traffic is down, revenue is … complicated, and large language models (LLMs) are no longer fringe. Publishers are panicking, and SEO teams are reevaluating how they measure success. And it’s not […]
This week’s Ask An SEO question comes from an ecommerce business that followed best practices, but still lost traffic after migrating to a new platform. “We recently migrated our ecommerce store to a new platform, and despite following all the recommended SEO practices, our organic traffic dropped by 30%. What recovery strategies should we prioritize, […]
Traffic and pageview metrics have long been treated as key performance indicators in SEO. But unless your business monetizes impressions (think ad-supported entertainment or news content), traffic is rarely the end goal. Yes, traffic matters. It’s the first step after someone lands on your site from a search engine or an AI-driven result. But high […]
Google’s John Mueller re-posted the results of an experiment that tested if ecommerce sites were accessible by AI Agents, commenting that it may be useful to check if your ecommerce site works for AI agents that are shopping on behalf of actual customers. AI Agent Experiment On Ecommerce Sites Malte Polzin posted commentary on LinkedIn […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot. The research examined nine months of anonymized data from January to September 2024, offering a large-scale look at how professionals use AI in their daily […]
Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s time to put it all together – and build complete ads that actually perform. Should you pin ad headlines? As a reminder, you can […]
Search is evolving – fast. AI tools now deliver direct answers, while traditional search engines still list links. To stay visible, marketers need both search engine optimization (SEO) and generative engine optimization (GEO). This article explains each approach, highlights their differences, and shows how they work together to maximize your reach. What is SEO? SEO […]
TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds. TikTok’s senior product strategy lead Nathan Barbagallo shared a LinkedIn post last week announcing a new sales leadership role in New York focused squarely on search ads – a clear signal that search is becoming a strategic pillar of […]
You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their resumes. With 73% of marketing teams using generative AI, it’s easy to assume we’re witnessing SEO’s funeral. Here’s what’s actually happening: AI isn’t replacing SEO. It’s expanding SEO into new territories with bigger opportunities. While […]