SEO today is more complex and challenging than at any other point, especially due to the advent of AI systems, which give users more information discovery choices. Links were cited as the most important thing in SEO for many years, starting with the arrival of Google’s PageRank. But is that still true? This article will […]
The SEO landscape is suddenly flooded with mentions of GEO. Short for generative engine optimization, it’s quickly becoming the industry’s biggest buzzword – one that’s sparked heated debate, frustrated much of the SEO community, and yet continues to gain traction. Backed by Silicon Valley VC hype and easy to grasp in theory, GEO might be […]
AI is fundamentally changing how people search, how content is surfaced, and how brands stay visible. In this exclusive webinar, access new research from Search Engine Land and Fractl, revealing how generative AI is reshaping SEO, content, and PR in 2025. Join Kelsey Libert and Kristin Tynski, co-founders of Fractl, alongside Danny Goodwin, Managing Editor […]
Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be flawed. Facts about how AI summaries are created, the sample size, and statistical reliability challenge the validity of the results. Google’s Official Statement A spokesperson for Google reached out with an official statement and a […]
Reddit doesn’t need to feel like a black box. When approached the right way, it’s a goldmine for influence, engagement, and search visibility. With over 1.21 billion monthly users and a growing presence across Google SERPs, Reddit has become a serious force in the search everywhere optimization landscape. If it’s not on your radar yet, […]
Google is rolling out new AI-powered shopping tools designed to make everything from finding the right outfit to scoring the best deal a lot easier. Try it on — virtually. Google’s AI-powered virtual try-on tool is now live in the U.S. Shoppers can upload a full-length photo and see how clothes from Google’s massive catalog […]
Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results pages. The goal is to help you find information by grouping related links together based on the intent behind your query. What Is Web Guide? Web Guide replaces the traditional list of search results with AI-generated clusters. […]
Google’s AI Overviews, the AI-generated summaries that often appear over organic search results, are cutting into how often users click on links to websites, according to a new Pew Research Center analysis of 900 U.S. adults’ browsing data. By the numbers. The majority of users (58%) conducted at least one Google search in March that […]
Google is rolling out a new search labs experiment feature named Web Guide. Web Guide uses AI to organize the results page, grouping web links into helpful categories with added context and insights, and making it easier to discover new content. What is Web Guide. Google explained that Web Guide groups web links in helpful […]
The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous day’s deep dive into crawling, before moving squarely into indexing. Cherry Prommawin opened by walking us through how Google parses HTML and highlights the key stages in indexing: HTML parsing. Rendering and JavaScript execution. Deduplication. Feature […]