Google is rolling out a new way to measure upper-funnel impact. Branded Searches — a conversion type first teased at Google Marketing Live 2025 – is now live. Why it matters. Advertisers can now quantify how many users searched for their brand on Google or YouTube after seeing an ad – a powerful signal of […]
Microsoft Advertising officially launched Lifetime Budgets (LTB) for all Audience Ads customers, offering more flexibility in long-term campaign planning. Advertisers can now set a fixed total spend for the full duration of an Audience Ads campaign, simplifying budget management and pacing, especially for seasonal, long-running, or fixed-budget initiatives. Details: Lifetime Budgets apply to individual campaigns […]
Microsoft Advertising recently expanded the power of Impression-Based Remarketing. Up to 20 source campaigns/ad groups can now be used to build an Impression-Based Remarketing list, a significant jump from previous limits. If just one of those source campaigns is an Audience Ads campaign, any campaign – even Search – can now use that remarketing list. […]
Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language models like Gemini. Announced by Matt Landers, Head of Developer Relations for Google Analytics, the tool serves as a bridge between LLMs and analytics data. Instead of navigating traditional report interfaces, you can ask questions […]
Google Analytics announced two major updates: A new integration with Reddit Ads to import cost data. Default reports and audience templates tailored for lead generation marketers. Details. Reddit Ads cost import: Advertisers can now automatically import cost data from Reddit Ads into Google Analytics, enabling unified reporting and easier performance comparison across platforms. New lead […]
Marketers tend to prioritize top-of-funnel awareness and bottom-funnel conversion efforts. Yet, the mid-funnel stage is where prospects actively weigh options and is crucial for sustained growth and profitability. Overlooking this critical stage can reduce revenue potential. Using AI-driven paid media for nurturing and retargeting can bridge this gap, converting high-quality leads into profitable customers. Importance […]
Search Central Live Deep Dive Asia Pacific 2025 brings together SEOs from across the region for three days of insight, networking, and practical advice. Held at the Carlton Hotel Bangkok Sukhumvit, the event features an impressive speaker lineup alongside structured networking breaks. Attendees have the chance to meet familiar faces, connect with global SEO leaders, […]
Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: What is Target Impression Share bidding in Google Ads? How does Target Impression Share work? Five unique properties of Target Impression Share bidding When does it make sense to use Target Impression Share? Monitor these metrics closely […]
At Google Search Central Live Deep Dive Asia Pacific 2025, Cherry Prommawin and Gary Illyes led a session on how AI fits into Search. They asked whether we need separate frameworks for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Their insights suggest that GEO and AEO do not require wholly new disciplines. Photo […]
In a recent SEO Office Hours video, Google addressed whether businesses can show different product prices to users in different U.S. states, and what that means for search visibility. The key point: Google only indexes one version of a product page, even if users in different locations see different prices. Google Search Advocate John Mueller […]