Google Search Console added a new filter to the performance reports named “Discussion forums.” You can access it within the search performance report, if your site is eligible to show Discussion forums rich results. What Google said. Google announced this on LinkedIn and wrote: Starting today, Search Console will show Discussion Forum rich results as […]
This edited excerpt is from Human-Centered Marketing by Ashley Faus ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Decision-makers are more likely to buy from organizations that produce strong thought leadership content, and they’re more likely to stay with a current provider that produces strong thought leadership content, which confirms the […]
I recently compared my March 2025 “What works well in LLMs” analysis with Ahrefs’ May 2025 study of 75,000 brands, and we independently arrived at the same surprising conclusion about AI search visibility. It turns out, brand matters – a lot. Today’s Memo is a deep dive into a concept that’s often talked about (but […]
Google hasn’t done a full cannonball into the large language model (LLM) pool, but they’re definitely in the water. On May 20, Google launched AI Mode to all U.S. searchers, marking its most significant step yet toward integrating generative AI into the core search experience. AI Mode is their version of what ChatGPT and Perplexity’s […]
As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential treatment to Microsoft if something else is genuinely a better answer. Telling you to do something because Microsoft has a quota (this isn’t […]
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
A large-scale analysis by Ahrefs of 600,000 webpages finds that Google neither rewards nor penalizes AI-generated content. The report, authored by Si Quan Ong and Xibeijia Guan, provides a data-driven examination of AI’s role in search visibility. It challenges ongoing speculation that using generative tools could hurt rankings. How the Study Was Conducted Ahrefs pulled […]
People are increasingly turning to AI for answers, and publishers are scrambling to find ways to consistently be surfaced in ChatGPT, Google AI Mode, and other AI search interfaces. The answer to getting people to drop the URL into AI chat is surprisingly easy, and one person actually turned it into a WordPress plugin. AI […]
This post was sponsored by Vehnta. The opinions expressed in this article are the sponsor’s own. Why isn’t Google Ads working for my B2B marketing campaigns? How do I improve lead quality in B2B Google Ads campaigns? What’s the best way to scale Account-Based Marketing (ABM) using Google Ads? The good news: Google Ads isn’t broken […]
Google Keyword Planner now has enhanced forecasting tools that let you break down keyword forecast volumes by city, region, and device type. This brings a new level of granularity to campaign planning. Why we care. For advertisers targeting multiple locations or optimizing for specific user contexts, this update enables more precise budgeting and local strategy […]