In an interview with the Big Technology Podcast, Sam Altman seemed to struggle answering the tough questions about OpenAI’s path to profitability. At about the 36 minute mark the interviewer asked the big question about revenues and spending. Sam Altman said OpenAI’s losses are tied to continued increases in training costs while revenue is growing. […]
Did you know that duplicate content can hurt your visibility within AI Search? Fabrice Canel and Krishna Madhavan from Microsoft explained that with AI Search, having duplicate content makes it harder for the systems to understand signals which reduces “the likelihood that the correct version will be selected or summarized.” This is not too different […]
Microsoft has shared new guidance on duplicate content that’s aimed at AI-powered search. The post on the Bing Webmaster Blog discusses which URL serves as the “source page” for AI answers when several similar URLs exist. Microsoft describes how “near-duplicate” pages can end up grouped together for AI systems, and how that grouping can influence […]
When your search and social strategies are intertwined, they work together like a well-oiled machine, and your search visibility can multiply. For years, SEO and social media teams more often than not operated in silos, rarely engaging with each other and never working in tandem. SEO focused on optimizing for the latest Google algorithm update […]
For the past decade, customer journey design has assumed one thing: the customer is human. A real person. Messy. Emotional. Overloaded. Someone who needs clarity, reassurance, and a sense of progress to keep moving forward. But in 2026, that assumption no longer holds. AI agents are starting to influence how people search, compare, choose, and […]
In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced additional ad placements coming to App Store search results in early 2026. Google confirmed that exact match keywords cannot serve in AI Overviews, […]
In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox confirmed that AI Mode has reached 75 million daily active users, but the personal context features promised at I/O are still in internal testing. Google […]
In one of the most consequential regulatory moves yet for the future of search, the European Commission has launched a formal antitrust investigation into Google. At the center of the complaint is Google’s use of publisher content to train and power AI Overviews and other generative AI features – while potentially diverting traffic away from […]
The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The November 2025 data shows a significant gap between platforms with the highest ranked CMS scoring 84.87% of sites passing CWV, while the lowest ranked CMS scored 46.28%. […]
Google’s Danny Sullivan discussed SEO and AI where they observed that their ranking systems are tuned for one thing, regardless if it’s classic search or AI search. What he talked about was optimizing for people, which is something I suspect the search marketing industry will increasingly be talking about. Nothing New You Need To Be […]