The new AI Mode tab in Google’s results, currently only active in the U.S., enables users to get an AI-generated answer to their query. You can ask a detailed question in AI Mode, and Google will provide a summarized answer. Google AI Mode answer for the question [what are the best ways to grow your […]
AI is fundamentally reshaping SEO, digital PR, and brand visibility – and how users discover and engage with brands. To help make sense of some of the ongoing changes, I interviewed Kelsey Libert, co-founder of Fractl. Some of the topics covered in our interview: How to get ahead in a time of exponential AI change. How […]
The SEO industry is undergoing a seismic shift – one shaped not just by algorithms but also by evolving user expectations. At the heart of it is a radical transformation in how people search, and Google is adapting in real time. Between the 2025 Google I/O Keynote and meetings with search experts and engineers, it’s […]
Google is offering voluntary buyouts to employees across several of its core U.S.-based teams, including Search, Ads, engineering, marketing, and research. The offer provides eligible employees with at least 14 weeks of severance and is available through July 1, according to reporting from The Verge and The Information. The buyouts are limited to employees in […]
Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the creative bottlenecks that slow campaign performance. From creative fatigue to AI fix: Google’s plan for scalable visual content We’re constantly told that video and lifestyle imagery […]
Google Ads is testing 30-second non-skippable ads in regular YouTube campaigns. This format, until now, was reserved for premium placements via YouTube Reservation buys. The details: The 30-second non-skippables are being rolled out as a beta test. They’re appearing alongside 15-second non-skippable ads and 6-second bumper ads, often bundled in combo formats. Advertisers can target […]
YouTube has announced that Posts will now appear in the Shorts feed. This change allows users to see and interact with Posts while watching short videos. How the Feature Works You can now see Posts while scrolling through Shorts on YouTube. In the screenshot below, you can see that the layout keeps the same vertical […]
Google offered a buyout program to its search, ad engineering units and marketing, research and communications teams, according to CNBC. The notice went to employees today as a “voluntary exit program.” The Information reported that the Google offered buyouts to employees in the search and ads unit. “Knowledge and information, or K&I, is the unit […]
Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration but were actually caused by the content. Site With Ranking Issues Someone posted a plea for help on the Bluesky social network to help their […]
ChatGPT continues to dominate in the generative AI traffic share. However, its grip appears to be slipping to competitors like Google and DeepSeek. By the numbers. According to new SimilarWeb data: ChatGPT usage remains massive, but its lead is slowly eroding. After dropping from 87.5% to 77.6% three months ago, it has since stabilized its […]