Author Archives: SocialSignalCounter

Google can now pause individual Google Ads accounts that are linked to Manager accounts violating the third-party policy, according to its updated Help Center guidance. This move has major implications for advertisers and agencies alike. What’s new. Google’s updated policy clarifies that if a Manager account (MCC) is in violation of the third-party policy, any […]

For years, SEO professionals have worked hard to earn a seat at the table.  We’ve built dashboards, reported wins, and tried to translate complex user journeys into something business leaders could understand.  We’ve tried – sometimes desperately – to connect the dots between what we do and the results the business sees. Now those dots […]

By now, it’s common to see Reddit threads ranking high in Google search results – and that’s no accident. People increasingly want answers from other people:  Advice. Inspiration. Real experiences. Unfiltered recommendations.  Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is […]

Yesterday, I had hiking boots in my cart. Size selected, reviews read, I was even picturing myself on the trail. Then I hesitated. “Will these pinch my wide feet?” Three clicks later, I bounced. These types of hesitations cost businesses millions. We’ve gotten excellent at grabbing attention and driving traffic. But success comes down to […]

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conversion rate, anyway?” Questions like these come up all the time, especially when budgets are tight and performance dips […]

In a world where SEOs are clinging to tactics of days gone by, AI is reshaping search, and algorithms are going bonkers, Mordy Oberstein, founder of Unify Brand Marketing, has some thoughts. Buckle up. Some of the topics covered in our interview: Google algorithm updates. AI search hype. Whether the golden age of the internet (and SEO) […]

The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository became a priority for many in the WordPress community after Matt Mullenweg took control of certain paid premium plugins and created free versions from them, […]

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes specific relevance factors and confirms that the system has been successfully in use for a year. What makes this research paper especially notable is that […]

Google Search Console seems to have a bug with its Google Discover performance report. Since June 5th, the clicks and impressions data have gone to zero or significantly dropped for many news publishers. After I reported about it on the Search Engine Roundtable, Google added an annotation to the chart to note that there is […]

Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe images in the regular organic search results. Schema.org Structured Data And Rich Results The SEO and publisher community refers to the text results as the […]