Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data. When approached correctly, improving conversion rates can help to drive more qualified leads at a more efficient cost. This article tackles: […]
AI-powered tools like ChatGPT are gaining ground, but Google and traditional search engines remain the dominant way users navigate online, according to a new report on Q1 desktop web search behavior, trends, and clicks from Datos and SparkToro. In the U.S., more users used traditional search (10.55%) vs. AI tools (0.55%). In the EU and […]
Google has released version 20 of the Google Ads API, version 20 includes several new features and changes, including: What is new in v20. You can now add campaign level negative keywords to your Performance Max campaigns. Report segmentation by ad_network_type for Demand Gen campaigns is now more granular, and is split between YOUTUBE, MAPS, DISCOVER and GMAIL instead of aggregating all data under the GOOGLE_OWNED_NETWORKS segment. […]
Google has started rolling out interactive charts in AI Mode through Labs. You can now ask complex financial questions and get both visual charts and detailed explanations. The system builds these responses specifically for each user’s question. Visual Analytics Come AI Mode Soufi Esmaeilzadeh, Director of Product Management for Search at Google, explained that you […]
Large language models (LLMs) are changing search and information retrieval. It’s critical to understand this shift to generative information retrieval. There’s no one else I trust more to learn about this paradigm shift than Dawn Anderson, Managing Director of Bertey. Some of the topics covered in our interview: Evolving SEO beyond traffic and rankings. Understanding […]
For SEO and search marketers, optimizing digital performance is a constant. Understanding user behavior is key, and A/B testing provides a data-driven path to fine-tune campaigns and achieve significant results. This free guide presents 26 practical A/B testing ideas, categorized by primary goals, to help marketers move beyond assumptions and leverage data for smarter decision-making. It […]
Google has shared new details about how it designed and built AI Mode. In a blog post, the company reveals the user research, design challenges, and testing that shaped its advanced AI search experience. These insights may help you understand how Google creates AI-powered search tools. The details show Google’s shift from traditional keyword searches […]
WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated into WordPress, outlining a future in which the platform supports AI agents and content consumption while enabling new kinds of functionality. To achieve this, the team is focusing on developer tools that allow third-party developers and services […]
Google has updated two of its search help documentation around structured data; both the events structured data and recipe structured data docs were updated. These are relatively minor changes but these changes may clarify some questions you may have with implementation practices. Events structured data updates. Google removed the online event properties from the document, […]
Microsoft Clarity announced their new Model Context Protocol (MCP) server which enables developers, AI users and SEOs to query Clarity Analytics data with natural language prompts via AI. The announcement listed the following ways users can access and interact with the data using MCP: Query analytics data with natural prompts Filter by dimensions like Browser, […]