Google Marketing Live 2025 was a whirlwind of announcements, with over 30 new product updates and features unveiled, most of them powered by AI. The event highlighted Google’s commitment to transforming advertising through AI across four key pillars: Search, Creativity, Measurement, and Agentic Capabilities. Here’s a breakdown of the major announcements and how marketers can […]
In every corner of the SEO world, LLMS.txt is popping up in conversations, but it is frequently misunderstood and sometimes poorly explained. If you’ve heard someone call it “the new robots.txt,” or if ChatGPT itself told you it’s for controlling crawling behavior, it’s time for a reset. LLMS.txt isn’t like robots.txt at all. It’s more […]
One thing that rarely gets enough attention in SEO is how user behavior, trends, and sentiment toward a brand shape performance. It doesn’t just apply to traffic from new queries. It also affects how many people choose to click on your brand in search results. When something shifts outside of SEO, like a wave of […]
With AI-driven search transforming how content is discovered and ranked, we must understand how to optimize content and improve visibility for these search results. Enter: GEO, or generative engine optimization. I interviewed Will Scott, co-founder of Search Influence and instructor of the SMX Master Class on Generative Engine Optimization, about the rapidly evolving search landscape […]
Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account learnings from the UX study of AIOs as well as the latest shifts in the search landscape. (Shifts that, I’d argue, have a disproportionate impact on online marketplaces.) I’ll cover: What marketplace SEO is and why […]
Struggling to grow your Instagram following with people who actually care about your content? Wondering how to attract the right audience—without wasting time chasing trends that don’t convert? In this article, you’ll discover proven strategies to attract highly engaged, aligned followers on Instagram—so you can build a loyal community that supports your goals and fuels […]
Google has published guidelines on what to do if your rankings are affected after being incorrectly flagged by Google’s SafeSearch filter. The new documentation offers three actions to take to resolve the issues. The new documentation provides guidance on three steps to take: How to check if Google’s Safe Search is filtering out a website. […]
Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, they’re the foundation that will future-proof your growth strategy as privacy reshapes marketing. Your ability to orchestrate consent across your martech stack will ultimately determine how fast your audience (and business) grows. […]
The WordPress Performance Team has released an experimental plugin that increases the perceived loading speed of web pages without the performance issues and accessibility tradeoffs associated with Single Page Applications (SPAs). The announcement was made by Felix Arntz, a member of the WordPress Performance Team and a Google software engineer. Plugins released by the WordPress […]
New research reveals that Google’s AI Overviews tend to favor major news outlets. The top 10 publishers capture nearly 80% of all news mentions. Meanwhile, smaller organizations struggle for visibility in AI-generated search results. SE Ranking analyzed 75,550 AI Overview responses for this study. They found that only 20.85% cite any news source at all. […]