When you’re part of a small SEO team – or running solo – you don’t have the luxury of endless hours, duplicated effort, or constant rethinking. Every task matters. Every hour counts. When you’re spinning plates between audits, content, reporting, and client management, systems are the difference between growth and chaos. That’s why SOPs (standard […]
When I searched for “Working Genius framework” to research a new tool for my company, something shocking happened. The company behind the framework had to buy ads to show up for their own product. Their explanation of the six types of working genius was trapped inside a fancy widget that Google’s AI couldn’t read. While […]
Google isn’t picking between AI-powered search or AI assistants. The future of information retrieval isn’t either-or – Google intends to win at both, according to Google DeepMind CEO Demis Hassabis. Why we care. Google is radically reshaping search with generative AI – through AI Overviews and the newly launched AI Mode. Google apparently views this as […]
In order for your site to show in the citations and links section of Google AI Mode and AI Overviews, your pages must be indexed by Google Search. At the same time, just because your site is indexed, it doesn’t necessarily mean that Google will show your page as a link n the citations section […]
Wouldn’t it be great if you could click a button and magically reach everyone who’s interested in your products or services? Well, in-market segments in Google Ads are pretty close to that! This type of audience targeting allows you to reach people based on the products or services they’re currently researching. The goal is to […]
Your content might be great, but if AI platforms aren’t surfacing it, your audience won’t see it. As generative search reshapes the SERP, staying visible requires more than keywords and backlinks. You need a generative engine optimization (GEO) strategy powered by competitive audits – a way to: Examine what’s working for others. Understand why AI […]
When launching your business online you are faced with many decisions. One of these is whether to go with a template website such as WordPress, or invest in a custom design. This decision is critical because what you choose can define your business’s performance. It can also influence how your business grows online. Of course, […]
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers overlook: Apple Search Ads (ASA). If you work with apps or even if your business uses an app as a secondary conversion point, ASA is […]
Double-serving in Google Ads is a hot topic right now, but almost no one is talking about what’s really impacted: Auction Insights. With metrics like impression share getting diluted through the double-serving update, advertisers need to be careful about how they interpret competitor metrics in Auction Insights. Here’s what’s changed, what it means for your […]
Anthropic released the underlying system prompts that control their Claude chatbot’s responses, showing how they are tuned to be engaging to humans with encouraging and judgment-free dialog that naturally leads to discovery. The system prompts help users get the best out of Claude. Here are five interesting system prompts that show what’s going on when […]