Google is bringing Google Lens features to YouTube Shorts, which operates a lot like the circle to search feature. When you are viewing a YouTube Short, you can pause the video, then circle the portion of the video you want Google Lens to do its search on, then a dialog box will overlay the video […]
Reddit Karma has evolved far beyond a simple upvote tally. It plays a central role in how content spreads, how trust is earned, and how visibility is gained, especially for brands. With Reddit’s monetization programs and algorithmic surfacing now tightly tied to karma, it has become a built-in vetting system that shapes who gets seen, […]
Google has integrated Lens into YouTube Shorts. Now, you can search for items you see in videos directly from your phone. How The New Feature Works Here’s how to use Google Lens in YouTube Shorts: Pause any Short by tapping the screen. Select “Lens” from the top menu. Circle, highlight, or tap anything you want […]
Co-optimization between PPC and SEO is often treated as a domestic issue, focused on: Sharing keyword insights. Reducing cannibalization. Improving quality scores. However, when applied across multiple markets, regions, and languages, co-optimization takes on an entirely different level of complexity. In multinational organizations, different market dynamics, infrastructure gaps, and organizational silos can lead to: Performance […]
Today is Thursday, May 29, 2025. I hope we all can agree on that. But Google’s AI Overviews are seriously confused about what today is. Is it Tuesday? Here’s what Google thinks: Google thinks today is Wednesday and yesterday was Tuesday. But it got the dates correct (today is May 29 and yesterday was May […]
Ads can appear either above/below or within Google AI Overviews, but not both at the same time. “Your ad could trigger to show either above/below AIO or within AIO, but not both at this time,” Google Ads Liaison Ginny Marvin confirmed on X. Why we care. As AI Overviews expand to more countries and Google […]
Google started rolling out AI Max for Search campaigns beta. AI Max, announced at Google Marketing Live 2025, is starting to appear to advertisers in the Google Ads interface, complete with updated branding and functionality descriptions. Details. The AI Max feature was first spotted as “Search Max” in March 2025. Senior SEA consultant at e-dialog, […]
Google has confirmed that most websites still don’t need to worry about crawl budget unless they have over one million pages. However, there’s a twist. Google Search Relations team member Gary Illyes revealed on a recent podcast that how quickly your database operates matters more than the number of pages you have. This update comes […]
A Google engineer has warned that AI agents and automated bots will soon flood the internet with traffic. Gary Illyes, who works on Google’s Search Relations team, said “everyone and my grandmother is launching a crawler” during a recent podcast. The warning comes from Google’s latest Search Off the Record podcast episode. AI Agents Will […]
What’s happening to SEO in the age of AI and zero-click results? A lot. I recently interviewed Mike King, CEO of iPullRank and one of the most respected minds in SEO, about where search is headed and how SEOs need to reinvent themselves to stay relevant. Some of the topics covered: Google’s AI Overviews and […]