With the introduction of AI Overviews and ongoing Google updates, it’s been a challenging few years for news publishers, and the announcement that Google Discover will now appear on desktop was welcome. However, the latest announcement of AI Mode could mean that users move away from the traditional search tab, and so the salvation of Discover […]
The question for this edition of Ask An SEO comes from a reader who’s trying to make their rebrand stick in search: “Our company recently went through a rebrand with a new name. We’re seeing our old brand name still dominating search results, while our new brand barely registers. What’s the best approach to transition […]
Google Ads has changed significantly, adjusting to the latest technologies and users’ evolving online behavior. Previously, advertisers had to manage campaigns closely. Now, there’s a bigger focus on using data and automation. This has led to the introduction of the Hagakure method. This approach: Simplifies Google Ads management. Encourages using broad match options. Takes advantage […]
A patent that Google filed in December 2024 presents a close match to the Query Fan-Out technique that Google’s AI Mode uses. The patent, called Thematic Search, offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent describes a system that organizes related search […]
Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out? In this article, you’ll discover a framework for mastering new tools, technologies, and platforms for your marketing or business workflows without getting overwhelmed. 3 Mental Barriers That Impede […]
There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance, with the benefits explained. Not only do we know the benefits of deciphering search intent, but we also have […]
Search marketers know that visibility doesn’t always equal traffic—and with Google’s AI Overviews gaining traction, the gap is growing. Users are now getting answers directly in the SERP, often without clicking through. That means your content strategy must evolve to stay relevant. In Building a Smarter Content Strategy in the Age of AI, MoreVisibility breaks […]
Advertisers can now tap into Promoted Pins on Maps as part of their Demand Gen campaigns. These pins leverage existing image assets and appear in key spots on Maps, like Browse, Directions, and Entity/Place Details modes. How it works. Existing image assets from campaigns can be repurposed for these pins. Pins show up in Maps […]
Google has fixed a bug that caused AI Mode search traffic to be reported as “direct traffic” instead of “organic traffic” in Google Analytics. The problem started last week. Google was adding a special code (rel=”noopener noreferrer”) to links in its AI Mode search results. This code caused Google Analytics to incorrectly attribute traffic to […]
Google’s YouTube Insights Finder tool, launched to help advertisers understand intent-based audience insights, is now available in over 20 markets worldwide. How it works: Explore interests and trends: Find out what your audience is searching for and interested in. Discover top creators: Identify trending creators by topic, category, or audience segment. Measure engagement: Access detailed […]