When Emily Epstein shared her perspective on LinkedIn about how “people didn’t stop reading books when encyclopedias came out,” it sparked a conversation about the future of primary sources in an AI-driven world. In this episode, Katie Morton, Editor-in-Chief of Search Engine Journal, and Emily Anne Epstein, Director of Content at Sigma, dig into her […]
The search industry is entering a transition that many people still treat as a footnote. The systems consumers rely on are changing, and the way information is gathered, summarized, and delivered is changing with them. Yet the public messaging around what businesses should do sounds as familiar as ever. The narrative says the fundamentals are […]
If you’re leading marketing right now, you’re probably knee-deep in planning season, and feeling a tension I hear from CMOs and VPs every year: “We build a plan, but the execution never matches the intent.” Sound familiar? You aren’t alone. The disconnect isn’t because goals were wrong or strategies were flawed. It’s because most SEO plans […]
For many years, organizations have relied on a familiar view of the customer journey. The idea that a user moves from awareness to consideration to decision in a neat and predictable line has shaped how brands communicate, measure, and invest. The rise of AI has shown that this model no longer reflects how people actually […]
In organic search, disruption has always been the norm, but the integration of AI into Google Search – with AI Overviews and now AI Mode – is not an incremental change; it is a fundamental restructuring. For marketers overseeing single or multi-location SEO strategies, the transition from the traditional blue-link environment to a conversational, synthesized […]
What link building should be trying to accomplish, in my opinion, is proving that a site is trustworthy and making sure the machine understands what topic your web pages fit into. The way to communicate trustworthiness is to be careful about what sites you obtain links from and to be super careful about what sites […]
Google’s John Mueller and Danny Sullivan discussed their thoughts on AI search and what SEOs and creators should be doing to make sure their content is surfaced. Danny showed some concern for folks who were relying on commodity content that is widely available. What Creators Should Focus On For AI John Mueller asked Danny Sullivan […]
Google Search’s Danny Sullivan and John Mueller pushed back again on the idea that brands need a separate AI SEO strategy during the latest Search Off the Record episode. Sullivan’s point is simple: the acronyms keep changing (GEO, AEO, etc.), but the advice doesn’t: Write for humans, not for ranking systems, whether those systems are […]
Google today began rolling out Gemini 3 Flash as the default model powering AI Mode in Search worldwide. The upgrade brings faster performance and stronger reasoning to AI-generated search responses, Google said. Why we care. With AI Mode, Google continues to transition toward an AI-first search approach. More queries could be answered directly in AI […]
Google has expanded Product Studio inside Merchant Center, rolling out three new creative features that go beyond its original image generation tool. What’s new. In addition to image generation, Product Studio now lets merchants animate static product images into short videos using suggested text prompts, a move aimed squarely at short-form ads and social-style creative. […]