In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth & Discovery, to discuss the platform’s recommendation system functions and what creators can expect this year. Their discussion revealed how time of day, device type, viewer satisfaction, and the advent of large language models (LLMs) are reshaping […]
Yahoo appears to be testing some new AI related features within Yahoo Search. In fact, some are seeing Yahoo show a banner at the top of Yahoo’s home page that says, “We’re building a new yahoo.com to show more of what’s interesting to you.” The new search features include: AI powered chat AI generated answers […]
HubSpot’s SEO collapse has been the talk of the SEO world for the last several days. As a reminder, here’s a screenshot of HubSpot’s organic traffic drop, based on Semrush data: Among the endless reactions and perspectives, two former HubSpot employees shared five good reminders about SEO strategy. 1. SEO takes time Pruning content and […]
DeepSeek-R1 is a new AI reasoning model from the Chinese company DeepSeek. Released on January 20, it offers a cost-effective alternative to ChatGPT. 🚀 DeepSeek-R1 is here! ⚡ Performance on par with OpenAI-o1📖 Fully open-source model & technical report🏆 MIT licensed: Distill & commercialize freely! 🌐 Website & API are live now! Try DeepThink at […]
Google Ads recommendations often spark debate among advertisers. While some are highly situational and require careful consideration, others can actively harm your account’s performance. However, some recommendations offer valuable insights or significantly improve results when applied effectively. This article explores the most common recommendations: Those that should be ignored because they typically do more harm […]
The last year has been quite eventful within the WordPress ecosystem, marked by discussions and disputes that have prompted some to question the long-term sustainability of the platform and consider exploring alternative solutions. However, when you dive deeper into these concerns, they pale in comparison to WordPress’s enduring strengths as a product and its unmatched […]
Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially for beginners, Smart Bidding can feel like an enticing but sometimes overwhelming tool. Between algorithm updates, new automation options, and ever-changing PPC best practices, […]
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result […]
Google has released its first major update to the Search Quality Rater Guidelines since March. Human evaluators use the Search Quality Rater Guidelines (PDF link) to assess the quality of search results. Although these guidelines don’t directly affect rankings, they provide useful insights into what Google views as high-quality content. This update reflects Google’s evolving […]
Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim to use voice assistants daily, which is well over a quarter of users. This guide presents eight strategies for voice search optimization, including conversational keywords, […]