Welcome to Search Engine Land’s series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. Today, we’re discussing Lookalike segments. Lookalikes are […]
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively […]
It appears Google may be starting to roll out manual actions for site reputation abuse in Europe. Coupon sites in Italy, Spain, and France seem to have already been impacted. What we’re seeing. Laura Chiocciora, head of SEO at Bravo Savings Network, posted on X: “Looks like Google is finally sending manual actions in Europe! […]
Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses looking to scale efficiently. However, as the PPC platform’s AI capabilities evolved, so did the demand for more transparency, control, and customization. In 2024, Google responded with significant updates to improve brand safety, creative asset […]
App store optimization (ASO) is designed to help your app rank higher organically in app store search results, increasing its visibility and downloads. However, just as SEO strategies differ for various search engines, ASO strategies must be tailored to the unique algorithms of each app store. Many brands fall into the trap of assuming the […]
If you think “beyond the click,” you know that getting traffic to your website is only half the battle. The real opportunity lies in turning that traffic into lasting customer relationships. One powerful way to do this is by driving your organic search visitors to your social media channels. While paid retargeting of organic traffic […]
Google is starting to roll out an AI-based Q&A feature to Google Business Profiles (GBP) on Google Maps for mobile. This feature will very likely replace Google Q&A, which has silently gone missing on some listings. The “Ask Maps about this place” AI feature was first announced in late October 2024, along with a number […]
A post on LinkedIn questioned the idea that Schema.org structured data has an impact on what a large language model outputs. Apparently there are some SEOs who are recommending structured data to rank better in AI search engines. Patrick Stox wrote the following post on LinkedIn: “Did I miss something? Why do SEOs think schema […]
With the punishment for Google’s first search antitrust case expected to be delivered in August 2025, the looming question is what will happen now with a new U.S. President and a new set of Department of Justice (DOJ) appointees. Early signs suggest the Trump administration will largely stay the course of the Biden administration when […]
A report from Modern Retail shows that people who use ChatGPT and Google Gemini for quick summaries also click the links these tools provide. This is important for marketers, as it suggests that AI-driven search may change product discovery and online traffic. While these numbers are self-reported and lack broader data, they offer insight into […]