Author Archives: SocialSignalCounter

The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%. The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands […]

The United States Copyright Office released a pre-publication version of a report on the use of copyrighted materials for training generative AI, outlining a legal and factual case that identifies copyright risks at every stage of generative AI development. The report was created in response to public and congressional concern about the use of copyrighted […]

Google has released a detailed Q&A for advertisers to clarify how its new AI Max tool works, addressing key questions around performance, control, and automation in search advertising. With the rollout of AI Max, a suite of ad tools powered by generative AI and search intelligence, the company is pitching it as the future of […]

Calling it “inevitable,” Google executives expect Search to lose traffic to Gemini or rival AI answer engine ChatGPT, according to an internal document from October. Why we care. Google generated nearly $200 billion in revenue from Search in 2024. However, Google launched many new AI features and products (e.g., AI Overviews, AI Mode, Gemini) in […]

Google is facing a potential €2.97 billion ($3.3 billion) antitrust lawsuit in Italy, accusing the tech giant of stifling competition through anticompetitive practices. The lawsuit, filed by Moltiply Group, claims Google used its dominance in the search engine market to undermine the growth of its rival price comparison platform, Trovaprezzi.it, operated by Moltiply subsidiary 7Pixel. […]

Users who arrive on websites from LLMs are generally less likely to engage than those from traditional organic search. That’s according to a new study published today by Dan Taylor of SALT.agency. This new data seems to challenge claims by Google and Microsoft Bing that citations from AI search results result in higher-quality clicks. Why […]

Google’s updated image SEO best practices recommend using consistent URLs for images across your site to preserve crawl budget. Google recommends using the same image URL across your site. Inconsistent image URLs can waste your crawl budget. Wasted crawl budget can limit how many pages Google indexes on your site. #Google #Updates #Image #SEO #Practices […]

A recent exchange between SEO professional Neil McCarthy and Google Search Advocate John Mueller has highlighted how Google treats hreflang tags. McCarthy observed pages intended for Belgian French users (fr-be) appearing in France. Mueller clarified that hreflang is a suggestion, not a guarantee. Here’s what this interaction shows us about hreflang, canonical tags, and international […]

TikTok announced a $1 million ad credit program for U.S. small businesses as part of its celebration of Small Business Month. The move comes as TikTok tries to show its value to the U.S. economy while facing a U.S. ban. By spotlighting its support for small businesses, TikTok is making the case that it helps […]

Every day, marketing teams face a crucial decision: Should they rely on Google’s built-in AI tools or invest in custom solutions for specific ad campaign tasks? I’ve watched this debate play out countless times with clients. Google continues adding more AI features for tasks like ad copy generation, headline creation, image generation, and product feed […]