Jerry Dischler, the former Google executive who was in charge of Google Ads is now leaving the company right before his 20th year work anniversary. Dischler in November 2023 stepped down as the ad boss, during the height of the DOJ Google anti-trust case. What Dischler said. Jerry Dischler announced today that it would be […]
Google officially announced AI Max, a new suite of automation features for Search campaigns – and the PPC community is buzzing. While Google positions AI Max as an optional, performance-enhancing setting, many advertisers are parsing the announcement carefully, trying to separate the substance from the spin. From excitement about creative automation to concerns about keywordless targeting, […]
Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief of Search Engine Journal, and Mordy Oberstein, founder of Unify Brand Marketing, explore why meaning is the foundation of successful brand marketing. They break down how […]
Anyone with experience selling on Amazon will tell you that the most important part of your business is making sure that you stay in stock. Inventory stockouts not only lose the incremental sales, but also impact your organic rankings and diminish your advertising efforts. Managing inventory levels has become more complex as Amazon has rolled […]
Content marketing is everywhere. We do keyword research, analyse markets, and publish landing pages and blog posts. The goal? To attract clicks, convert users, and climb the rankings. But what happens when that stops working? The internet is drowning in generic, AI-generated material. Search is becoming ambient, answer-led, and keyword-less. And search engines no longer […]
Coding websites was my personal Everest in college, when I first started to learn WordPress to help my dad build his domain portfolio. He had registered thousands of domains while flipping through the dictionary in the early ‘90s, and if I had AI capabilities back then, I’d be retired by now. Alas, we’re finally living […]
Google said it is now able to catch 20 times the number of scammy pages within Google Search than it was previously. Google also said that it reduced the number of bad actors on the web impersonating airline customer service providers by more than 80% within Google Search. Google credits its AI and improved classifiers […]
Google has announced improvements to its security systems, revealing that AI now plays a crucial role in protecting users from scams. Additionally, Google has released a report detailing the effectiveness of AI in combating scams in search results. Google’s AI-Powered Defense Strategy Google’s report highlights its progress in spotting scams. Its AI systems block hundreds […]
Google officially announced the deprecation of Structured Data Files (SDF) v7. The legacy version will be sunset on Nov. 4. Key changes post-deprecation. SDF v7 will no longer be supported; the default version will shift to v7.1 for all users. Any sdfdownloadtasks.create API requests referencing SDF_VERSION_7 will return a 400 error after November 4. Why […]
10Web has launched an AI Website Builder API that turns text prompts into fully functional WordPress websites hosted on 10Web’s infrastructure, enabling platforms to embed AI website creation into their product workflows. Designed for SaaS tools, resellers, developers, and agencies, the API delivers business-ready sites with ecommerce features, AI-driven customization, and full white-label support to […]