Artificial intelligence (AI) is upending the economic engine of the web, and Google is at the center of the disruption, according to Cloudflare CEO Matthew Prince. What Prince said. In a recent interview with the Council on Foreign Relations, Prince said: “AI is going to fundamentally change the business model of the web. The business […]
ChatGPT leads the AI search race with an 80.1% market share, according to fresh data from Similarweb. Over the last six months, OpenAI’s tool has maintained a strong lead despite ups and downs. Meanwhile, traditional search engines are struggling to grow as AI tools reshape how people find information online. GenAI Traffic Share update — […]
AI Overviews are no longer an experiment – they’re live, prominent, and already changing how people interact with Google Search. For content creators and marketers, that means traditional SEO strategies are under new pressure. When Google answers a query before users scroll, visibility no longer depends just on rankings. It hinges on whether your content […]
Google is getting worse – or at least, that’s what “we” say. The common complaint: Search is dying, SEO is trash, and Google is nearly unusable. X, LinkedIn, and Reddit are awash with complaints about deteriorating search quality. The contradicting reality: Search remains the dominant channel for web traffic. Google still holds 90% of the […]
Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free starting point. You can explore keywords, see their search volume, and even get an idea of potential costs – all without […]
BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on in-platform reporting and third-party tools such as Optmyzr and TrueClicks. But with Google’s evolving data limitations, increased automation, and the growing importance of first-party […]
Organizations adopting schema markup at scale often see a boost in non-branded search queries, signaling broader topic authority and improved discoverability. It has also become a powerful answer to a pressing executive question: “What are we doing about generative AI?” One smart answer is, “We’re implementing schema markup.” In March 2025, Fabrice Canel, principal program […]
Sometimes, SEO success isn’t about technical factors, content, or backlinks – or even about adapting to the changes prompted by AI. Many times, companies unknowingly have their SEO investments or efforts sabotaged by internal silos. At best, silos can cause slow implementation and, at worst, missed opportunities and budget that is wasted on the effort […]
Google Ads today announced AI Max, a new tool to reach untapped queries and tailor ads with a single click. Rolling out globally in beta later this month, Google said AI Max integrates its most advanced targeting and creative tools into Search campaigns. Smarter matching. Broad match and keywordless tech help advertisers tap into high-performing […]
Looking to do more with your first-party data? Behavioral marketing offers a powerful, privacy-conscious way to deepen customer engagement and improve performance. This guide from Acoustic breaks down seven proven strategies to help you collect, activate, and apply behavioral insights across the funnel. Whether you’re refining B2B nurture journeys or scaling cross-channel personalization, these tactics […]