Feeling overwhelmed trying to keep up with content demands in a competitive market? Wondering how other businesses are using AI to produce more—and better—content without sacrificing quality? In this article, you’ll discover how to build and scale an AI-powered content team that boosts productivity, drives measurable results, and helps you outpace your competitors—without burning out […]
A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis (81%) and project setup (78%). For agency and brand marketers that rely on audience insights, testing, and fast-turnaround campaign planning, this shift signals how research partners and internal teams are evolving their […]
New data shows Google keeps users on its site longer. Visitors now make 10 clicks on Google’s site before leaving for another website. This finding comes from a 13-month study comparing Google and ChatGPT traffic patterns. Google Keeps Users In, ChatGPT Sends Them Out Tyler Einberger of Momentic analyzed Similarweb data showing that Google’s “pages […]
A major update to Google’s Search Quality Raters Guidelines (QRG) clarifies and expands on multiple forms of deception that Google wants its quality raters to identify. This change continues the trend of refining the guidelines so that quality raters become better at spotting increasingly granular forms of quality issues. TL/DR Authenticity should be the core […]
Most marketers know the abbreviation ABC – “always be closing.” In SEO, there’s an even more important one – ABT, or “always be testing.” The more you test your theories about what works for your users, the more you’ll learn new strategies to optimize and improve your site. And testing is always valuable, even if […]
Bad data = bad strategy. Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on fiction. You’re not just getting the wrong numbers. You’re optimizing toward the wrong outcomes. This issue impacts everything: Bidding. […]
To keep your Meta Ads performing at their best, it’s essential to regularly test new ad formats. This article explores the role of UGC and EGC ads – and how to effectively test them in your Meta campaigns. Understanding UGC and EGC ads User-generated content (UGC) refers to videos typically created by actual users of […]
The reality of working in B2B today is that tried-and-tested tactics are no longer as effective for engaging buyers. Buyers are independent, defensive, and prefer independent research before reaching out to sales, only when they are absolutely ready to do so. Part of the reason for this is due to the increase in size of […]
Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the reality is much more complex. The perceived ease of activation paints a picture that this channel is a silver bullet when brands look to enter new […]
The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. Instead, they have agility, intelligence and execution speed in defining success. A blueprint for the way Positionless Marketers achieve this level of independence […]