Google is rolling out a new Search Labs experiment named the Daily Listen that provides you a 5 minute or less daily overview of the stories and topics you’re interested in. It is like an audio version of your Google Discover feed. What is it. The Daily Listen gives you AI generated audio that sums […]
Google has released a new episode of its Search Central Lightning Talks, which focuses on rendering strategies, an important topic for web developers. In this video, Martin Splitt, a Developer Advocate at Google, explains the intricacies of different rendering methods and how these approaches impact website performance, user experience, and search engine optimization (SEO). This […]
Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency and drive stronger results. How it works: Navigate to experiments: In your Google Ads account, head to the Campaigns section and […]
DALL-E 3 model PR16 was meant to help Bing Image Creator users generate higher quality images “twice as fast.” Instead, it was a bust. What’s happening. Microsoft is reverting the new AI model Bing Image Creator introduced, PR16, to PR13, the company confirmed. This followed a flood of complaints from users on X, Reddit, and […]
There’s a hint of change in the air. SEO professionals are slowly waking up to the reality they face. Traffic is going to decline in an AI-powered world. So, in this article, you’ll learn how and why you should diversify your traffic sources. And why world-building matters. Why diversify your traffic? We all know Google […]
Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. First in the […]
A new study conducted by Forrester Consulting on behalf of TransUnion has revealed significant challenges faced by many marketing teams. These challenges primarily stem from the complexity of their marketing technology (martech) stacks. The study found that a substantial 70% of marketing leaders struggle to effectively identify and reach their target audiences across various channels. […]
Getting buy-in for projects either at work, or from an organization can be difficult, but for SEO projects, it can be even more challenging as it is not always easy to tie the SEO work to results. To improve buy-in, looking to soft skills outside of SEO can make the difference. If we know our […]
Many things have changed in SEO since Google first came online in 1998. Today, with personalized results influenced by user behavior, location, and device, standing out in search engine results is more challenging than ever. The one thing that hasn’t changed is this: Your organic traffic is directly tied to your search engine ranking positions […]
Social media influences modern culture and consumer behavior, so brands are pressured to stay relevant. The 2025 Sprout Social Index reveals that 40% of consumers find it “cool” when brands engage in viral trends, while 33% consider it “embarrassing.” Additionally, 27% of respondents say that participating in trends is only effective within 24-48 hours. This […]