Reddit’s first-quarter 2025 earnings report shows strong growth in traffic and user engagement, particularly among logged-out users. Although the announcement and shareholder letter did not mention search engines or the temporary decrease in traffic in February, the increase in logged-out traffic suggests year-over-year growth from external referrals from search engines and social media. The shareholder […]
Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the groundwork for how well you can: Localize ads. Manage regional budgets. Analyze performance by market. While consolidation simplifies PPC management, it can limit your ability […]
Google has a number of announcements around Al Mode, including dropping the waitlist, adding products and place cards to the answers, a new history panel, and that they are doing a limited test without having to opt in to Al Mode within Search Labs. Testing Al Mode in the wild. Google is now testing Al […]
Users are visiting Google more often but staying less. That’s one of several insights from a new analysis by Kevin Indig, in partnership with Similarweb, based on 5 billion search queries and 20 million websites across the U.S., UK, and Germany. The big picture. In the U.S., visits to Google are up +9% since AI […]
A study found that 33% of Google users continued to use Bing after trying it for two weeks. This challenges the prevailing notion about search engine preferences and Google’s market dominance. The research, published by the National Bureau of Economic Research, suggests Google’s market share isn’t just because it’s better. Many users haven’t tried alternatives. […]
BrightEdge Generative Parser™ detected an expansion of AI Overviews beginning April 25th, covering a larger quantity of entertainment and travel search queries, with noteworthy growth in insurance, B2B technology and education queries. Expanded AIO Coverage Expansion of AIO coverage for actor filmographies represented the largest growth area for the entertainment sector, with 76.34% of new […]
More than a third of consumers – including nearly 4 in 10 Gen Z users – have ditched Google Search in favor of Pinterest’s visual-first search experience, according to a new Adobe survey. And businesses are following their lead to capture traffic and engagement. By the numbers. Thirty-six percent of consumers said they start searches […]
Google announced plans to revamp Lighthouse’s performance audits. The new version will match the recently launched insights in Chrome DevTools’ Performance panel. This shift will alter how performance data is organized and presented, impacting SEO professionals who utilize Lighthouse for website optimization. Background: Combining Google’s Performance Tools This update is part of Google’s effort to […]
Google announced via their Search Off the Record podcast that they are launching a multi-day conference series to enable in-depth workshops on SEO topics that matter. The series is launching as a test pilot in the Asia-Pacific region, then expanding from there. Google’s Gary Illyes said that he’s been thinking of doing a multi-day event […]
Google updated its Ads Transparency policy to show more detailed information about the entities funding ads – a move aimed at increasing accountability in digital advertising. Driving the news. Starting today, Google is displaying the payer name – drawn from an advertiser’s payment profile – if it differs from their verified advertiser name. For agency […]