Google updated its JavaScript SEO best practices document, for the second time this week, this time to clarify canonicalization best practices for JavaScript. In short, Google said “setting the canonical URL to the same URL as in the original HTML or if that isn’t possible, to leave the canonical URL out of the original HTML.” […]
Google updated its JavaScript SEO documentation with new guidance on handling canonical URLs for JavaScript-rendered sites. The documentation update also adds corresponding guidance to Google’s best practices for consolidating duplicate URLs. What’s New The updated documentation focuses on a timing issue specific to JavaScript sites: canonicalization can happen twice during Google’s processing. Google evaluates canonical […]
Are you tired of remarketing headaches in your Google Ads account? In a time when we’re all facing increasing privacy restrictions, browser setting changes, and complex tracking setups, building reliable audiences can feel overwhelmingly difficult. What you may not know is that Google quietly launched a new type of “Your data segment” called the Google-engaged […]
Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on. ROAS increases 13-fold when users engage with Copilot before performing a search, according to Microsoft. Drawing from billions of first-party audience insights across Microsoft’s consumer ecosystem – including Bing, Edge, Xbox, LinkedIn, and Activision – Copilot identifies high-value […]
Link building outreach is not just blasting out emails. There’s also a conversation that happens when someone emails you back with a skeptical question. The following are tactics to use for overcoming skeptical responses. In my opinion it’s always a positive sign when someone responds to an email, even if they’re skeptical. I consider nearly […]
Informational sites can easily decline into a crisis of search visibility. No site is immune. Here are five ways to manage content to maintain steady traffic, increase the ability to adapt to changing audiences, and make confident choices that help the site maintain growth momentum over time. 1. Create A Mix Of Content Types Publishers […]
Google Search Console appears to have fixed the weeks-long delay in Performance reports. After several weeks of 50+ hour lag times, the reports now seem up to date as of the past few hours. Now up-to-date. If you check the Search Performance report now, you should see a normal delay of about two to six […]
Safari 26.2 adds support for measuring Largest Contentful Paint (LCP) and the Event Timing API, which is used to calculate Interaction to Next Paint (INP). This enables site owners to collect Largest Contentful Paint (LCP) and Interaction to Next Paint (INP) data from Safari users through the browser Performance API using their own analytics and […]
We celebrated a major milestone in June: the return of SMX Advanced as an in-person event. It was our first since 2019. More than a conference, SMX Advanced 2025 was a reunion. Search marketers from around the world came together to connect, exchange ideas, and learn the most current and advanced insights in search. But […]
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad placements — addressing ongoing confusion among advertisers testing AI Max and mixed match-type setups. Why we care. As ads expand into AI-powered placements, advertisers need to understand which keywords are eligible to serve — and […]