Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the right bidding strategy, you can take control, optimize performance, and drive better conversions. Let’s break down the essentials to get started. Manual CPC: The best starting point for new campaigns The simplest way to launch […]
Many businesses create global websites hoping to replicate the success from online business in their home country in other countries. Some companies see the return on investment put into creating multiple websites, and some companies struggle to grow their business in foreign countries. Creating effective global websites requires attention to several essential factors to ensure […]
Want to improve your marketing content? Wish you could more easily extract meaningful insights from your analytics? Learn step-by-step how to use AI tools to analyze your marketing data and content, helping you make data-driven decisions that improve your content performance across all channels. Why Marketing Should Use AI for Content Analysis The key advantage […]
Parisa Tabriz, the security leader for Google Chrome, has criticized Microsoft for a new strategy involving Bing’s search interface. In a post on X (formerly Twitter), Tabriz denounced Microsoft’s decision to imitate the design of Google’s homepage, labeling it “another tactic in its long history of tricks to confuse users and limit choice.” She concluded […]
The “Page with redirect” error in Google Search Console shows a page on your website is redirected to a different URL when the user or Googlebot attempts to access the URL. This means all the pages listed in the report are not showing in search results. Nothing new, right? At first glance, this error in Google […]
Google’s Search Advocate, John Mueller, has provided insights into Search Console’s validation process, addressing how it handles 404 errors and redirects during site migrations. Key Points A Reddit user shared their experience with a client’s website migration that led to a loss in rankings. They explained that they took several steps to address the issues, […]
Cut+Dry, a major ecommerce platform for foodservice distributors and manufacturers, is integrating Instacart’s Carrot Ads technology to unlock new advertising revenue streams and connect brands with buyers at the point of sale. Food manufacturers have long faced challenges in influencing purchasing decisions in foodservice. This partnership bridges that gap, empowering brands to engage buyers directly […]
Google will update its cryptocurrency and related products policy this month, refining the rules for advertising crypto-related services in the United Kingdom. As the crypto industry grows, clearer advertising rules aim to protect consumers and ensure compliance with local regulations, fostering a more transparent environment. What’s changing: Beginning Jan. 15, advertisers offering cryptocurrency exchanges targeting […]
In a perfect world, consumers would purchase after just one interaction with a brand. The reality is, we don’t live in a perfect world. Unfortunately, many brands believe that building the perfect campaign structure, having the neatest set of keywords, and writing the most brilliant ad copy is all it takes to bring in sales. […]
New research indicates that Google’s AI Overviews appear in 18% of publisher-related search queries. Additionally, the findings suggest that traditional search ranking factors may be less relevant for content appearing in AI Overviews. Here are more highlights from the study released by ZipTie.dev, which analyzes over 500,000 queries across multiple industries. Key Findings Data indicates […]