The less a person says to communicate, the better. Shakespeare said “Brevity is the soul of wit.” And in just six words, underlined why brevity impacts communication. I appreciate brevity in all things. Iconic one-liners work for punny slogans, catchy choruses, witty retorts, and more. But think about how true this is for social media. […]
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently […]
Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central role in transforming how users discover information and interact with businesses. The transformation represents a bigger change than the mobile revolution, according to Brendon Kraham, VP of global search ads and commerce, signaling a fundamental […]
Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so great that Gary Ilyes remarked that sometimes he doesn’t know what SEOs are talking about. Google: SEO Gurus’ Questions “Don’t Make Sense” Martin […]
A recent discussion among the Google Search Relations team highlights a challenge in web development: getting JavaScript to work well with modern search tools. In Google’s latest Search Off The Record podcast, the team discussed the rising use of JavaScript, and the tendency to use it when it’s not required. Martin Splitt, a Search Developer […]
Google reversed its decision to deprecate the popular Chrome extension, Tag Assistant, after significant user feedback. This move consolidates Tag Assistant Legacy and Tag Assistant Companion into a single, more efficient tool. The fix. Google merged two versions—Tag Assistant Legacy and Tag Assistant Companion—into a unified extension that simplifies troubleshooting and streamlines the tag management […]
A vector database is a collection of data where each piece of data is stored as a (numerical) vector. A vector represents an object or entity, such as an image, person, place etc. in the abstract N-dimensional space. Vectors, as explained in the previous chapter, are crucial for identifying how entities are related and can […]
TikTok is a highly influential social media platform that is invaluable for trends and information sourcing. It might not have the direct conversion of other platforms, but most brands should consider a TikTok marketing strategy. As the size of the available audience grows, many businesses are looking at how they can harness the platform. To build […]
Are you struggling to get your content seen on Facebook? Wondering how Meta’s algorithm has changed? Learn the content formats, posting strategies, and engagement techniques that are driving organic reach on Facebook today. Why Facebook Still Matters for Marketers in 2025 Despite the rise of newer platforms, Facebook continues to hold its crown as the […]
Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans. And as if that weren’t enough, Google’s Helpful Content Update has reshaped the game entirely, favoring people-first content over mass-produced AI-generated material. […]