New research shows that map platforms have become key search engines for local businesses. One in five consumers now searches directly in map apps instead of traditional search engines. BrightLocal’s Consumer Search Behavior study found that Google, Apple, and Bing Maps make up 20% of all local searches. This is a big part of search […]
Yelp announced 15 new features and updates to make it faster and easier for users to hire service professionals and for restaurants to manage their front-of-house operations. Many of these upgrades are powered by AI. Details. Yelp Assistant, launched in 2024, now uses AI-powered photo recognition to identify project needs. Users can simply upload a […]
SEO is all about optimizing for, well, search. In 2018, I defined SEO as: “The art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.” In 2025 (and beyond), we can define search, answer, and assistive engine optimization […]
GoDaddy launched a new partner program called GoDaddy Agency that matches web developers with leads for small to mid-sized businesses (SMBs). It provides digital agencies with tools, services, and support to help them grow what they offer their customers. The new program is available to U.S. based freelancers and web development agencies. GoDaddy offers the […]
Google’s John Mueller answered a question about internal site navigation where an SEO was concerned about diluting the ability to rank for a keyword phrase by using the same anchor text in four sitewide sections across an entire website. Link In Four Navigational Areas The person asking the question had a client that had four […]
Earlier this month, we reported that Google will be bringing Discover to the desktop version of Google’s home page. We don’t know exactly when that will roll out but Google has been testing it. Google Search Console has Discover performance reports that let you track how well your site is performing within Google Discover. And […]
Search industry experts are sounding the alarm over a growing Google experiment that’s creating a kind of “SERP Inception” — search results inside search results, with increasingly prominent Sponsored labels that don’t appear to be paid ad placements in the traditional sense. Driving the news. SEO consultant Glenn Gabe posted a screenshot on X showing […]
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Editor’s Update: The method previously described for accessing Google Discover desktop data in Search Console has been disabled. This article has been updated to reflect this change while preserving the insights from the original leaked data. Google recently confirmed that Discover is coming to desktop search, but new findings show it has been in testing […]
Claude Sonnet 3.7 is the top-performing large language model (LLM) – it outperforms competitors like Google’s Gemini, Meta’s Llama, and X’s Grok. That’s according to SEO agency Previsible’s new AI SEO Benchmark report. By the numbers. Claude Sonnet 3.7 “performed the best across the board,” earning an 83% score. But that score fell short against human […]