By now, you’re almost certainly feeling the effects of the tariff teeter-totter by the U.S. that started earlier this month. Economic instability seems to be a fact of life nowadays. Large shifts in supply chains, along with stock market volatility, can be scary for advertisers. It’s hard to contemplate spending money on advertising when uncertainty […]
If you’re still measuring your PPC success based on click-through rate and impressions alone, you’re about to be left behind. The role of paid media has changed – and not just because Google Ads released another round of automation. It’s changing because people have changed. We live in a multi-device, privacy-first, AI-influenced world where attention […]
Domain extensions have been a core part of the web since its early days. In SEO, debates have continued for decades about how a domain extension, such as a TLD (top-level domain) or ccTLD (country-code top-level domain), affects rankings. The discussion often concerns whether search engines like Google, Baidu, or Microsoft Bing prefer specific domain […]
“This call is being recorded for Google algorithm optimization purposes.” On April 22, Google Ads notified Local Services Ads (LSA) advertisers of a significant update to its Terms of Service, asserting the right to use, modify, and analyze all content within an advertiser’s LSA profile, including phone calls from prospective customers. These rights extend not […]
Meta’s text-based social platform is now monetizing its 300 million monthly active users Meta’s standalone app Threads is beginning a global rollout of advertisements within its feed starting Wednesday, expanding beyond the limited testing that began in January. What’s happening: Image-based ads will appear between content in users’ Threads feeds. All eligible advertisers will gain […]
Google’s AI search features have reached widespread adoption. The company announced that AI Overviews in Search now reach 1.5 billion users per month. This information was revealed during Alphabet’s Q1 earnings call. Alphabet Earnings Show Growth Across Core Products Alphabet announced strong financial results for Q1, highlighting the adoption of AI across its products. The […]
YouTube is testing a new AI Overviews carousel. It will appear in search results for select queries. The feature uses AI to highlight the most relevant clips from videos tied to a user’s search. Why we care. Google AI Overviews have reduced visibility and traffic to websites. If this experiment is rolled out, could YouTube’s […]
Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory. Previously available only for Performance Max campaigns and organic shopping results, this update brings the streamlined checkout experience to more advertising channels. By the numbers. Advertisers providing checkout URLs have seen an average 11% increase in conversion value […]
Think link building is dead? Think again. In 2025, the backlink game has changed. If your strategy hasn’t, you might be stuck chasing low-impact backlinks that barely move the needle. Top brands are winning big by creating linkable assets that earn high-quality links and boost search rankings. Want in? Join us for our next webinar: […]
Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from “free user monetization” in 2026. That figure is forecast to grow to nearly $25 billion by 2029 of OpenAI’s total $125 billion projection. […]