In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out third-party cookies in Chrome by 2022 was reversed in July 2024, allowing their continued use. This reversal has implications for data clean rooms, which were poised to become essential […]
Shopify is changing how it handles checkout. If you’re running Google Ads or Analytics, you’ll need to act soon. Key deadlines. Shopify Plus merchants must migrate by Aug. 28, 2025. Non-Plus merchants have until Aug. 26, 2026. Missing these dates could result in a total loss of conversion tracking on your Thank You and Order […]
Google’s Search Relations team has released a new SEO Office Hours video with Martin Splitt. He tackles a common problem many website owners face: unwanted noindex tags that keep pages out of search results. In the video, Splitt helps a user named Balant who couldn’t remove a noindex tag from their website. Balant wanted their […]
Google Ads quietly rolled out Tree Table Views within its reporting interface, offering advertisers a more structured way to analyze campaign performance data. The new view transforms traditional flat data tables into hierarchical layouts where dimensions are visually stacked and nested, creating clearer relationships between data points. The big picture. The Tree Table View offers […]
Google announced that it is dropping support for the 2020 COVID-era Special Announcements structured data type and completely phasing it out by July 31, 2025. The announcement was posted on the SpecialAnnouncement structured data documentation. SpecialAnnouncement Structured Data This structured data type was adopted by Google in April 2020 as a way to announce a […]
What happens when no one clicks, but your business still needs to grow? In the age of AI answer engines and fewer clicks, your brand can’t afford to be invisible. It’s time to rethink how people find, remember, and trust your brand online. Join us for “The CMO’s Guide to Winning in AI Search with […]
If you’ve tried to figure out how your brand shows up in ChatGPT or Gemini, you aren’t alone – and you’ve probably realized there’s no easy answer. With new AI visibility tools hitting the market, knowing which one to trust is half the battle. Vetting AI visibility platforms: Trial, error, and endless demos As AI […]
There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re exploring how to use Life Events segments effectively. This article will cover: What are Life Events segments in Google Ads? How are Life Events different from […]
Effective onboarding of digital marketing talent is key to setting the foundations for a positive employee experience. It’s also vital for accelerating productivity, boosting employee retention, and cultivating a positive company culture. When done right, it leads to more engaged and profitable staff in the long run. Solid and thorough inductions also help new employees […]
Wix announced a new feature that enables businesses to create personalized content for visitors, increasing relevance and opportunities for higher sales and lead generation. The feature integrates AI into the workflow, making it easier for publishers to deliver advanced personalized experiences to returning customers. Relevance = Higher Sales It’s commonly known that site visitors who […]