A new study by Previsible reveals significant changes in search behavior, with AI language models (LLMs) gaining traction as referral traffic sources. The analysis of over 30 websites shows Perplexity and ChatGPT emerging as alternatives to traditional search engines. David Bell, co-founder of Previsible, believes this indicates Google’s growth is at a standstill: “Google is […]
Google’s December 2024 core update started December 12, 2024 and completed about 6 days later on December 18, 2024. As a reminder, every core update that Google confirms means that the ranking changes from the core update should be visible enough for Google to announce it. That being said, the December 2024 core update was more […]
Google was required to file its proposed remedies over the antitrust lawsuit with the Department of Justice. Google was clear in its blog post that it disagrees with the DOJ but it has to legally file these, “the legal process requires that the parties outline what remedies would best respond to the Court’s decision, ahead […]
Joost de Valk, co-founder of the Yoast SEO plugin, called for a change in WordPress governance that removes Mullenweg as the sole decision maker, offering to lead the transition to a more democratic and diverse board that is representative of WordPress stakeholders. Matt Mullenweg disagreed. Critique Of Mullenweg’s Leadership Joost says that he was prompted […]
Google has submitted its proposal to address the Department of Justice’s (DOJ) antitrust lawsuit, which accuses the company of monopolistic practices in search. Google disagrees with the court’s initial decision and plans to appeal. However, as part of the legal process, Google and the DOJ must present remedy proposals. Background In October 2020, the DOJ […]
Smartphones put the world at our fingertips. People have questions that need answering, as well as the services or products they need. All of these things are just a search away, and now, we’ve seen a cosmic shift from traditional search to voice search and voice assistants. Statistically, voice search and assistants are not something […]
It’s fairly commonplace for Google Updates to prompt SEOs to raise concerns about the Helpful Content Update (HCU). A careful consideration of known facts reveals that it may be possible to determine whether a site is truly impacted by HCU-related signals. Black Box Systems Black box systems are something that all SEOs should consider understanding […]
Matt Mullenweg recently paused multiple WordPress.org services for a holiday break but unintended effects started almost immediately, affecting the attendance of future WordPress conferences taking place around the world. Joost de Valk requested a fix on GitHub. Mullenweg’s Pause In Services Mullenweg’s unexpected pause in WordPress services affected new account registrations on WordPress.org, new plugin, […]
YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that entertain, educate, and inspire without wasting marketing dollars. But why do these formats matter, and how can brands make the most of them? To answer […]
Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no longer enough. In 2025, success will depend on meeting audiences where they are – through video-led, socially native content that drives authentic engagement. […]