Optimizing for AI search is “the same” as optimizing for traditional search, Google SVP of Knowledge and Information Nick Fox said in a recent podcast. His advice was simple: build great sites with great content for your users. More details. Fox made the point on the AI Inside podcast, during an interview with Jason Howell […]
Shopify powers more than 6 million live ecommerce websites, supported by a robust app ecosystem that can extend nearly every part of the customer journey. Anyone can develop an app to perform virtually any function. But with so many integrations to choose from, ecommerce teams often waste time testing add-ons that promise revenue gains but […]
Google rapidly expanded AI Overviews in search during 2025, then pulled back as they moved into commercial and navigational queries. These findings are based on a new Semrush analysis of more than 10 million keywords from January to November. AI Overviews surged, then retreated. Google didn’t roll out AI Overviews in a straight line in […]
We are navigating the “search everywhere” revolution – a disruptive shift driven by generative AI and large language models (LLMs) that is reshaping the relationship between brands, consumers, and search engines. For the last two decades, the digital economy ran on a simple exchange: content for clicks. With the rise of zero-click experiences, AI Overviews, […]
Google’s pitch for AI-powered bidding is seductive. Feed the algorithm your conversion data, set a target, and let it optimize your campaigns while you focus on strategy. Machine learning will handle the rest. What Google doesn’t emphasize is that its algorithms optimize for Google’s goals, not necessarily yours. In 2026, as Smart Bidding becomes more […]
Spam is back in search. And in a big way. Honestly, I don’t think Google can handle this at all. The scale is unprecedented. They went after publishers manually with the site reputation abuse update. More expired domain abuse is reaching the top of the SERPs than at any time I can remember in recent […]
Inside many companies, SEO reporting still relies heavily on mainstream metrics like keyword tracking, traffic graphs, etc., while the leadership side asks a different question: “How much revenue did this actually drive?” Years ago, I used to think this was just a communication gap. Over time, I realized the issue wasn’t communication at all; it […]
Managing large catalogs in Google Performance Max can feel like handing the algorithm your wallet and hoping for the best. La Maison Simons faced that exact challenge: too many products and not enough control. Then they rebuilt their segmentation with Channable Insights and turned a “black box” campaign into a revenue-generating machine. Step 1: Stop […]
There are multiple reasons why a site can drop in rankings due to a core algorithm update. The reasons may reflect specific changes to the way Google interprets content, a search query, or both. The change could also be subtle, like an infrastructure update that enables finer relevance and quality judgments. Here are eight commonly […]
Google’s AI Mode and AI Overviews can produce answers with similar meaning while citing different sources, according to new data from Ahrefs. The report, published on the Ahrefs blog, analyzed September 2025 U.S. data from Ahrefs’ Brand Radar tool and compared AI Mode and AI Overview responses for the same queries. The authors looked at […]