In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t just a best practice – it’s a necessity. Understanding and responding to your rivals’ strategies, strengths, and weaknesses is the cornerstone of a winning local […]
Affiliate networks aren’t one-size-fits-all. Between evolving tracking laws, new tech capabilities, and shifting fee structures, the best choice depends on your business model and goals. This guide breaks down top affiliate networks by use case, so you can make a smarter, more strategic decision. The data-driven approach to choosing an affiliate network If you’re ready […]
For over two decades, Google has been the search engine that most people use for everyday searches, product research, and staying up to date on the latest news. Because of this market dominance, Google has also been the main search engine of focus for SEO and marketing professionals. However, following the introduction of ChatGPT and […]
Planning a SaaS PPC strategy can be daunting. It often involves lengthy buying cycles, complex products to explain, and high competition. According to Gartner, B2B SaaS buyers spend 27% of their time in the buying process doing independent research online. Being visible across channels is crucial to keep your brand top-of-mind during this process. In […]
Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates. Google announced these updates to Google Analytics 4: Enhanced data completeness. New aggregate IDs and smart fallback tools keep reports accurate even without traditional tracking, helping you […]
Aleyda Solis’ SEOFOMO published a survey of ecommerce owners and SEOs that indicates a wide range of uses of AI, reflecting popular SEO tactics and novel ways to increase productivity, but also reveals that a significant number of the respondents have yet to fully adopt the technology because they are still figuring out how it […]
The U.S. Department of Justice successfully prosecuted its antitrust case against Google, with Judge Leonie Brinkema ruling that the company operated an illegal monopoly in the advertising technology industry. The court determined that Google engaged in anticompetitive practices that allowed it to dominate critical components of the digital ad market for more than a decade. […]
AI Overviews, Google’s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators. However, publishers are getting “higher-quality clicks,” according to Elizabeth Reid, Head of Google Search, in a new interview. Why we care. Google Search is continuing to evolve in the direction of AI Overviews, where less […]
Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities for Demand Generation, video campaigns, and Local Services Ads. The details. Google announced the v19.1 release of the Google Ads API, maintaining backward compatibility for users already on v19. Updated client libraries and code examples will be published next […]
Google’s John Mueller answered a question about LLMs.txt, a proposed standard for showing website content to AI agents and crawlers, downplaying its usefulness and comparing it to the useless keywords meta tag, confirming the experience of others who have used it. LLMS.txt LLMS.txt has been compared to as a Robots.txt for large language models but […]