Being a Google-first media buyer in today’s market means you develop a natural curiosity for how far you can push the limits. Because things are constantly changing, many of us operate in a state of near-constant experimentation (and occasionally, exasperation). To some, this flux feels like an adventure; to others, it is a lack of […]
While paying attention to metrics in ad platforms is crucial to the success of any online advertising initiative, you can’t ignore what users are doing after they click the ad. Sure, you can measure the website conversions in your ad platforms, but what else are people doing on your site that could be informative to […]
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Which hosting service is best for agencies? How do I uncover what will be best for my clients in 2025? What features should my hosting service have in 2025? Hosting has evolved well beyond keeping websites online. Hosting providers […]
A new iStock 2025 Marketing Trends report finds declining consumer trust in social media and influencers, emphasizing the importance of relatability over perfection for marketers and businesses. Trust For Marketing Success The iStock report finds that 81% of consumers don’t trust content on social media. Nevertheless they still trust visual platforms like TikTok and Instagram […]
Microsoft has announced updates to Bing’s search infrastructure incorporating large language models (LLMs), small language models (SLMs), and new optimization techniques. This update aims to improve performance and reduce costs in search result delivery. In an announcement, the company states: “At Bing, we are always pushing the boundaries of search technology. Leveraging both Large Language […]
During my SMX Next session, I explored audience saturation to help you avoid that trap. Here’s what I covered then and an overview of what you’ll find below: What is audience saturation? How to monitor audience saturation. Five solutions to overcome audience saturation. Real-life case studies. What is audience saturation? Audience saturation, at its core, […]
Google has published official help documentation on faceted navigation, which you often see on e-commerce sites, article sites, event sites and more. Google said, if not done right, it can lead to your site generating infinite URL spaces, which can harm your site by causing overcrawling and slower discovery crawls. What Google said. Gary Illyes […]
Snap is shaking up how creators make money on its platform. The company announced a new program allowing influencers to earn ad revenue from Spotlight videos—its TikTok-style feature—provided the videos are at least one minute long. What’s changing. The update simplifies Snap’s monetization offerings across Spotlight and Stories, which first introduced revenue sharing. As part […]
The Bing Search team shared how it helped make Bing Search and Bing’s Deep Search faster, more accurate and more cost-effective by transitioning to SLM models and the integration of TensorRT-LLM. Bing wrote, “to improve efficiency, we trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely.” The benefits. […]
The marketing measurement picture as we head into 2025 is complicated. Third-party cookies are less impactful but still hanging on, at least in Chrome. New privacy regulations are always looming in the background. Ad platforms have released new functions to help with measurement even as they’ve scaled back some data collection methods. Perfect PPC measurement […]