Apple is officially dropping the “Search” from Search Ads to better represent its expanding ad placements across the App Store. The rebrand reflects Apple’s growing ad footprint beyond App Store search results — a signal that the iPhone maker is eyeing a more aggressive play in the broader digital ad market. What’s changed: The original […]
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense, relying solely on them is not enough. This guide presents practical, hands-on approaches to identify and combat click fraud in your lead generation campaigns in […]
Google is making a big change to its domain structure. Soon, all country-specific Google domains will redirect to Google.com. This change ties into earlier hints that Google may rely less on hreflang markup, showing how Google is changing its approach to international search. Google Consolidates Domain Structure Google announced plans to phase out country-specific domains […]
Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) – is helping the company block policy-violating ads before serving a single ad, thanks to earlier fraud detection at the account setup stage. By the numbers. Google Ads last year: Removed 5.1 billion bad ads Restricted 9.1 […]
Google is facing a new class action lawsuit in the UK that accuses the search giant of abusing its market power and driving up search ad prices. By the numbers: £5 billion ($6.6 billion U.S.): The potential damages Google faces. 90%: Google’s share of UK search advertising revenue, according to a 2020 CMA study. 13+ […]
If you’ve been poking around Audience Manager in Google Ads lately, you may have noticed a new Your data segment that looks like this: “Google-engaged audiences – for Account #######” What is that? And what should you do with it? Welcome to the wonderful new world of Google-engaged audiences, a new type of remarketing that […]
Most advertisers will confidently tell you that the cost per click (CPC) on Google Ads rises year after year. But is that actually true? And if it is, how quickly are CPCs inflating? Surprisingly, there’s no simple answer. To get closer to the truth, we’ll explore three reliable data sources – and explain why this […]
Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions. While automated detection tools serve as a first line of defense, relying solely on them is not enough. This guide presents practical, hands-on approaches to identify and combat click fraud in your lead generation campaigns in […]
One of the scariest things that can occur with a WordPress user is that you install a plugin, and upon activation, you get a white screen of death. This screen, where your beautifully crafted website once lived, is now plain white or produces a line or two of unformatted text. A plugin conflict is when […]
Success in PPC has historically been measured using performance indicators like click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). However, with the rise of AI, new technologies are having an impact on how we approach and measure performance and success, causing a major change in customer behavior. From Click-Based Metrics […]