“Just Google it” – ah, so 2021. These days, organic search and discovery – although still largely conducted on Google – have fanned out to many sources, with user behavior more multi-layered and dynamic than ever. SEO professionals these days need to follow course. Consider a user who: Starts by watching a TikTok video of […]
Frustrated by inconsistent results from ChatGPT? Wonder how to get lightning-fast, high-quality outputs without using prompts? In this article, you’ll discover how to build and refine custom GPTs that consistently deliver reliable results—saving you time and helping you easily scale your content, marketing, or business workflows. Why Marketers and Entrepreneurs Should Use Custom GPTs While […]
Google’s John Mueller answered a question on Bluesky about whether structured data helps with SEO, which may change how some people think about it. Schema.org Structured Data When SEOs talk about structured data they’re talking about Schema.org structured data. There are many kinds of structured data but for SEO purposes only Schema.org structured data matters. […]
This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own. How do you calculate the true cost of SEO content production? Are you overspending or underspending on SEO compared to performance? Can you connect SEO-driven awareness to pipeline and revenue? How do you make SEO efforts more visible to […]
LinkedIn has launched a new “Create on LinkedIn” hub that helps professionals create better content, understand their stats, and use different post types. The new hub is organized into three main sections: Create, Optimize, and Grow. It also includes a Creator Tools section with specific advice for each post format. This resource offers helpful tips […]
Winning an industry award can seriously impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering the Search Engine Land Awards – the highest honor in search marketing! For the past 10 years, the Search Engine Land Awards have honored some of the best in the […]
OpenAI CEO Sam Altman recently said the company plans to release an open source model more capable than any currently available. While he acknowledged the likelihood of it being used in ways some may not approve of, he emphasized that highly capable open systems have an important role to play. He described the shift as […]
AI Overviews are now less likely to cite pages that rank in Google’s top 10 organic positions, according to new BrightEdge data. This change was observed following Google’s March 2025 core update. By the numbers. The overlap between AI Overview citations and Google’s top 10 organic positions dropped from 16% to 15% following the March […]
A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced. This finding offers guidance on how marketers should approach content creation amid the growth of AI search. The research, conducted over 12 weeks by XFunnel, looked at which […]
Google is being criticized for sending emails to small business owners urging them to oppose California Assembly Bill 566, legislation that would strengthen consumer privacy protections in digital advertising. The outreach campaign, which asks recipients to sign a Connected Commerce Council letter opposing the bill, has prompted marketing professionals to publicly rebuke the tech giant’s […]