The cost of using advanced AI has fallen sharply. Since late 2022, the price of using GPT-3.5-level AI models has dropped from $20.00 to just $0.07 per million tokens. According to Stanford HAI’s AI Index Report, that’s a 280-fold reduction in less than two years. This massive cost drop is changing the pricing of AI […]
Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known as extensions) with your campaigns. One of the most easy-to-use Google Ads assets is sitelinks. Let’s explore how sitelinks work and whether they’re […]
Google is directing its quality raters to flag pages with auto or AI-generated main content – and rate them as lowest quality, according to Google’s Senior Search Analyst and Search Relations team lead John Mueller, speaking at Search Central Live in Madrid. This was shared by Aleyda Solis today on LinkedIn: This change was part of […]
A few weeks ago, Google promised us the 24-hour data in the Search Performance report view would soon come to the Search Console API, with a way to go back 8 days. Well, today this API access is rolling out and Google is giving us 10 days, not 8 days. What Google said. Google posted […]
Google has announced plans to bring Discover to desktop search. This move could change how publishers get traffic from Google. The news came from the Search Central Live event in Madrid and was first shared by SEO expert Gianluca Fiorelli on X. More about Perspective.Also interesting Discover expanding to desktop and even more personalization on […]
Google will be bringing Google Discover, the news feed, to the desktop version of the Google.com home page. Google Discover is currently available on the mobile apps and mobile version of Google.com, it has been since 2018. And soon it will come to the desktop version of the Google home page. More details. Clara Soteras […]
Your online presence is a crucial part of your professional identity, and how you manage it can make all the difference. Personal branding helps build trust with colleagues, clients, and recruiters – and it all starts with personal SEO. While many focus on polishing their resume or LinkedIn profile, your digital footprint extends far beyond […]
The second-hand ecommerce sector is significant. The market for global resale apparel alone reached $227 billion in 2024 and is projected to hit $367 billion by 2029. This once traditional way of shopping in thrift stores and auction houses has changed drastically. U.S. online resale is expected to nearly double by 2029, reaching $40 billion. […]
I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and “needs” search and branding teams have that enhance the efforts of both. Search marketers are often at the other […]
The Progress Planner WordPress plugin has announced a new integration with Yoast SEO, enabling users to take full advantage of Yoast’s features to maximize website search performance. Progress Planner Plugin Progress Planner is developed by the same people who created Yoast SEO, ensuring that both plugins work perfectly together. The main functionality of the plugin […]