Google’s “Search Off the Record” podcast recently highlighted an SEO issue that can make web pages disappear from search results. In the latest episode, Google Search team member Allan Scott discussed “marauding black holes” formed by grouping similar-looking error pages. Google’s system can accidentally cluster error pages that look alike, causing regular pages to get […]
To succeed in the SERPs, understanding your competition is essential. While analyzing your SEO rivals might seem daunting, it’s a surprisingly straightforward and rewarding process. With a wealth of insights just waiting to be uncovered – and your competitors none the wiser – it’s time to go into stealth mode and discover strategies to help […]
. Headings should use hierarchical tags from 1-6. Links should be and not . HTML rich markup should be used for things like block quotes, asides and videos. This often takes more effort and discussion than expected, especially if your website relies heavily on JavaScript frameworks, so don’t skip this step. Try to add structured […]
Google is now making it easier to turn off personalization within Google Search results by adding links to the footer to turn off personalized results. Google added a link to “try without personalization” when the results are personalized for you in Google Search. What it looks like. Here is a screenshot that I captured of […]
Our question comes from Madeline, who asked during a recent webinar: “How does the metadata on photos help increase rankings?” That’s a great question, and it’s something that is overlooked in SEO. What Is Image Metadata? For anyone in SEO, the concept of “metadata” will be familiar to you – it’s information that describes aspects […]
Are you struggling to keep up with YouTube’s latest features? Wondering how to take advantage of the latest video trends? In this article, you’ll discover key YouTube updates and learn how to adapt your content strategy for maximum impact. Why YouTube Matters for Marketers in 2024: Market Share and Monetization YouTube has established itself as […]
Wix has integrated TWIPLA’s session recording toolkit into its analytics reports, enabling users to replay visitor interactions and make data-driven decisions to improve user experience and conversions Session Recordings Toolkit TWIPLA, a German website analytics company, announced the native integration of their session recording toolkit directly within the Wix analytics reports. Wix publishers can now […]
SEO is a multifaceted discipline. It requires a solid strategy, connection to broader digital marketing (and business goals), and accountability. While there are differing processes, approaches, and even opinions on how you should implement it, it is something that you can’t ignore or push off specific short-term tactics if you want to get to specific […]
Google Search is a powerful tool. You can use it to find almost anything. But did you know that you can use Google to get very specific search results? If you want to quickly find specific content or enhance your search engine marketing efforts, you need to know about advanced Google search operators. With the […]
Gravatar announced a free domain name offer and Bluesky integration that makes it relatively easy to use a custom domain name as a Bluesky handle. A custom handle provides a more professional Bluesky presence compared to the standard generic versions like username.bsky.social. Integrating a domain name through Gravatar involves several steps on both platforms but […]