Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the remarketing process, Google aims to improve the alignment of campaigns with user preferences as traditional tracking methods like third-party cookies become less reliable. How it works. When […]
Google announced it will launch a new Dating and Companionship Ads policy and certification program on March 4. This update aims to improve oversight of dating ads on Google’s advertising platforms. New Policy Highlights Advertisers must get certification from Google to run dating or companionship ads under the new policy. The policy bans certain ads, […]
In a recent YouTube video, Google’s Martin Splitt explained the differences between the “noindex” tag in robots meta tags and the “disallow” command in robots.txt files. Splitt, a Developer Advocate at Google, pointed out that both methods help manage how search engine crawlers work with a website. However, they have different purposes and shouldn’t be […]
Lead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver poor ones, your sales team won’t be happy. Nearly every lead gen brand that approaches my agency struggles with driving the right leads. Despite digital marketing’s constant evolution over the past 20 years, the issue […]
Want to filter results before, or after a set date, or even a desired date range? There’s a Google search operator to help you do just that. The “before:YYYY-MM-DD” and “after:YYYY-MM-DD” search operator commands yield results for before, after, and within the dates specified. The benefits of before: and after: search operators for SEO Filtering […]
Navigating the “Alternate page with proper canonical tag” error in Google Search Console often feels like a game of high-stakes covert ops for SEO professionals. Luckily, you’re likely just dealing with duplicate content or parameter URL challenges, not life-or-death situations. Before you start predicting the solution for this error, let’s dive into some insider (declassified) […]
Having a clear ecommerce search strategy is essential – especially during the holidays. Ready to refine your PPC approach? Success will hinge on seamless collaboration between sales, marketing, and media teams. The specifics may vary, but the following tips offer universal guidance. 1. Label everything Consistent and coherent use of labels will be a key […]
Human nature craves connection, so much so that we seek it almost everywhere we can find it – at social events, in our jobs, and now online in micro-communities. The desire to feel camaraderie and a sense of belonging is innate. In recent years, social media platforms have shifted from shouting into a void to […]
Twenty website building platforms and CMSs were ranked for accessibility—the winner may surprise you. The post Accessibility Champ: Wix, WordPress, Squarespace, Duda, Or…? appeared first on Search Engine Journal. #Accessibility #Champ #Wix #WordPress #Squarespace #Duda #Or8230
In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their customers. Join us for this session in which we’ll explore the pivotal shift from traditional cookie […]