Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure your marketing stays fresh. As I said in a previous article, “I learned a long time ago that the video sharing site changes […]
© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice. The company headquarters is 800 […]
Google has confirmed issues with the Local Service Ads advertiser console and said they are “investigating and working to resolve this with high priority.” Since this morning, advertisers trying to access the Google Local Service Ads advertiser console have been hit by timeouts, 500 status codes and other errors preventing them from manage LSAs. Confirmation. […]
Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to research a niche before building a business around it, the wisdom of understanding pain points and why following competitors is not always the best path for long-term success. Building a strong […]
Google DeepMind has shared its plan to make artificial general intelligence (AGI) safer. The report, titled “An Approach to Technical AGI Safety and Security,” explains how to stop harmful AI uses while amplifying its benefits. Though highly technical, its ideas could soon affect the AI tools that power search, content creation, and other marketing technologies. […]
The Robots Exclusion Protocol (REP), commonly known as robots.txt, has been a web standard since 1994 and remains a key tool for website optimization today. This simple yet powerful file helps control how search engines and other bots interact with a site. Recent updates have made it important to understand the best ways to use […]
Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in today. This article will cover: What are display keywords in Google Ads? How Google matches your display keywords to websites and videos How […]
Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to choose a niche, what it takes for an entrepreneur to succeed in a crowded and competitive field, and how DoorDash built long-lasting brand signals that can benefit any business in today’s […]
At the recent Search Central Live NYC event, Danny Sullivan discussed what happens when a site begins publishing vastly different content on a site and how that may affect rankings, introducing the concept of a mini-site as a metaphor for dividing the reputation of a site. He also discussed the concept of negative authorship authority, […]
From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online. This technology presents a paradox for brands and website owners: the potential for new avenues of traffic generation alongside the growing challenge of zero-click results. The initial […]