The Department of Justice (DOJ) and Google gave their final arguments on Monday in an antitrust case regarding Google’s digital advertising technology. U.S. District Judge Leonie Brinkema is expected to make a decision by the end of the year. DOJ’s Argument The DOJ claims that Google has built and kept a monopoly in open-web display […]
Want to stop wasting ad dollars on the wrong customers? Learn how RFM analysis can transform your PPC retargeting by identifying your most valuable audiences – from VIP customers to those at risk of churning – and tailor your campaigns for maximum ROI. What’s an RFM analysis? In a nutshell, an RFM analysis helps you […]
Google Ads introduced a new conversion action called “conversation started,” triggered when users engage with WhatsApp message assets. How it works. When users click on a message asset in your ad, they are directed to WhatsApp to start a conversation with your business. Google logs this action as a “conversation started,” helping advertisers assess the […]
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu’s career started with delivering digital marketing campaigns (mostly but not exclusively […]
Google’s page experience update set a new benchmark for creating user-friendly websites. It highlighted the growing importance of performance and usability in SEO by emphasizing Core Web Vitals, responsive design and minimal intrusive elements. This article traces the evolution of the algorithm update and its integration with other Google priorities, such as the helpful content […]
LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and engagement-bait tactics. LinkedIn will limit reach of posts that lack professional insights or value. The algorithm favors industry knowledge, career tips, and business advice over engagement-bait tactics. Posts that include personal perspectives alongside shared content perform better than plain reposts. #LinkedIn #Shares […]
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal formats on LinkedIn. 81% of B2B ad campaigns fail to achieve both attention capture and brand recall. Humorous content generates 65% higher engagement rates on LinkedIn. #LinkedIn #Reveals […]
OpenAI’s ChatGPT Search officially launched and generative engine optimization (GEO) just became a lot more important. Most of the major players in generative AI search – ChatGPT, Perplexity and Google’s Gemini, now combine real-time search with conversational capabilities. What does this mean for the future of SEO? If you want your brand to be part […]
Are you prepared for the SEO landscape of 2025? From the role of AI in SEO and the rise of AI Overviews (AIO) to significant Google updates, 2024 introduced sweeping changes in search. Now, it’s time to brace for what’s next. Join our upcoming webinar as we dive into exclusive survey data from industry-leading SEOs, […]
In what appears to be a development in OpenAI’s expansion, former Chrome engineering veteran Darin Fisher has joined the AI company. This move adds fuel to earlier reports about OpenAI’s plans to develop a web browser to compete with Google Chrome. Background & Context Earlier reports from The Information indicated that OpenAI has been quietly […]