Paid media marketers, take a deep breath – 2024 was a whirlwind, wasn’t it? AI officially moved from buzzword to business-as-usual, with tools like Google’s Gemini and Microsoft’s Copilot changing how we create ads, manage campaigns, and even analyze performance. Privacy updates threw yet another curveball, with third-party cookies trying to fade into the sunset, […]
Digital marketing is changing and the industry is trying to adapt whilst accepting the uncertainty. So, let me offer an alternative approach that you could take this year. Invite all the key decision-makers in your organization – including C-level executives as well as the heads of digital analytics, digital advertising, SEO, content marketing, and social […]
Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape. Amazon’s new Retail Ad Service allows U.S. retailers to implement Amazon’s sophisticated ad targeting and measurement tools on their own websites, marking another instance of Amazon […]
Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital marketing agency Seer Interactive. Why we care. Brands want to be discoverable in LLMs. Optimizing for LLMs (a.k.a., generative engine optimization) is a new frontier and is not exactly the same as optimizing for classic […]
If you’re a digital marketer, you know the challenge of juggling performance goals, tight budgets, and endless to-do lists. Google Ads scripts offer a smarter way to manage your campaigns, introducing automation and real-time optimization that free you from repetitive tasks and let you focus on strategy and innovation. With their ability to simplify complex […]
Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their first-party data and enable brands to reach shoppers across multiple retail platforms. Details. The two new products are: Curate for Commerce: Helps retailers monetize first-party data through non-endemic advertising partnerships. Microsoft handles advertiser relationships and […]
Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether through PPC campaigns, social media, or SEO. But do we analyze the results of these actions effectively? Google Analytics 4 (GA4) can be a useful tool for analyzing […]
Up to 59.45% of all web traffic globally comes from mobile devices, per Statista. This makes mobile-first indexing more crucial than ever for search visibility. Evolving user behavior has changed how Google evaluates and ranks websites. For website owners and SEO professionals, this isn’t just another technical requirement. If your site isn’t optimized for mobile […]
This month’s Ask an SEO question comes from Heather, who asks: “Do you find that, sometimes, even your best formula to rank doesn’t make sense? I advise employment lawyers on how to write. However, I find the “formula” doesn’t seem to work. Have you found you can’t even to get it to work? Loaded question, […]
Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now? Learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead […]