Cut+Dry, a major ecommerce platform for foodservice distributors and manufacturers, is integrating Instacart’s Carrot Ads technology to unlock new advertising revenue streams and connect brands with buyers at the point of sale. Food manufacturers have long faced challenges in influencing purchasing decisions in foodservice. This partnership bridges that gap, empowering brands to engage buyers directly […]
Google will update its cryptocurrency and related products policy this month, refining the rules for advertising crypto-related services in the United Kingdom. As the crypto industry grows, clearer advertising rules aim to protect consumers and ensure compliance with local regulations, fostering a more transparent environment. What’s changing: Beginning Jan. 15, advertisers offering cryptocurrency exchanges targeting […]
In a perfect world, consumers would purchase after just one interaction with a brand. The reality is, we don’t live in a perfect world. Unfortunately, many brands believe that building the perfect campaign structure, having the neatest set of keywords, and writing the most brilliant ad copy is all it takes to bring in sales. […]
New research indicates that Google’s AI Overviews appear in 18% of publisher-related search queries. Additionally, the findings suggest that traditional search ranking factors may be less relevant for content appearing in AI Overviews. Here are more highlights from the study released by ZipTie.dev, which analyzes over 500,000 queries across multiple industries. Key Findings Data indicates […]
We’re still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity, ChatGPT search, Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the […]
Struggling to keep up with Google’s latest generative AI updates? Wondering how AI-organized SERPs and Overviews are impacting your SEO strategy? You’re not alone. Join us for an exclusive webinar as we break down the newest developments in AI-powered search and share actionable insights to help you succeed in this evolving landscape. Why This Webinar […]
Artificial intelligence isn’t just influencing search – it’s fundamentally reshaping how users discover information and how search engines deliver results. This evolution presents extraordinary opportunities while adding more complexity for enterprise SEO organizations. How Enterprise SEO Has Changed Organizations are grappling with an environment where AI doesn’t just assist with search – it fundamentally shapes […]
TikTok trends move so quickly that it’s not easy to keep pace, as memes can appear and disappear within days. For anyone working in social media or content marketing, keeping up to date is important to leverage relevant trends and inspire new content. From observation, TikTok is becoming the starting point for many trends and […]
Matt Mullenweg cited a Reddit thread on X to promote the idea that WP Engine makes it difficult to cancel accounts. Turns out that his own hosting company does the exact same thing. “Money Grab” Post By Redditor Someone posted that they cancelled a WP Engine account on Friday December 6th. They subsequently learned that […]
As the fourth industrial revolution continues to evolve, the ways we consume news, interact with brands, and market our products are radically shifting. A key driver of this shift remains on the content we create – both written and visual – and how we leverage emerging technologies to engage, influence, and convert readers. At the […]