Author Archives: SocialSignalCounter

WordPress Popular Posts Plugin Vulnerability Affects 100k+ Sites

WordPress Popular Posts Plugin Vulnerability Affects 100k+ Sites

An advisory has been issued about a high-severity WordPress vulnerability that makes it possible for attackers to inject arbitrary shortcodes into sites using the WordPress Popular Posts plugin. Attackers do not need a user account to launch an attack. WordPress Popular Posts is installed in over 100,000 websites enables websites to display the most popular […]

WordPress Backup Plugin Vulnerability Affects 3+ Million Sites

WordPress Backup Plugin Vulnerability Affects 3+ Million Sites

A high severity vulnerability in a popular WordPress backup plugin allows unauthenticated attackers to exploit the flaw. The vulnerability is rated 8.8 on a scale of 0.0 to 10. UpdraftPlus: WP Backup & Migration Plugin The vulnerability affects the popular Updraft Plus WordPress plugin, installed in over 3 million websites. Updraft Plus comes in a […]

Google Shows How To Confirm Indexing Issues Due To JavaScript

Google Shows How To Confirm Indexing Issues Due To JavaScript

SearchNorwich recently published an excellent video featuring Google’s Martin Splitt discussing how to debug crawling and indexing issues related to JavaScript, saying that most of the times it’s not JavaScript that’s causing indexing issues, the actual cause is something else. Even if you don’t know how to code with JavaScript, the tips that Martin shares […]

Google’s Performance Max placement rules create API confusion

Google’s Performance Max placement rules create API confusion

A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report successful API-based exclusions UI-based exclusions function as expected The inconsistency between Google’s stated policy and actual functionality creates uncertainty for advertisers […]

How Brevity Is Winning Hearts

How Brevity Is Winning Hearts

The less a person says to communicate, the better. Shakespeare said “Brevity is the soul of wit.” And in just six words, underlined why brevity impacts communication. I appreciate brevity in all things. Iconic one-liners work for punny slogans, catchy choruses, witty retorts, and more. But think about how true this is for social media. […]

10 Strategic SEO Insights & Tactical Advice For 2025 And Beyond

10 Strategic SEO Insights & Tactical Advice For 2025 And Beyond

At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently […]

Google Ads plans major AI Push in 2025, reshaping search marketing

Google Ads plans major AI Push in 2025, reshaping search marketing

Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central role in transforming how users discover information and interact with businesses. The transformation represents a bigger change than the mobile revolution, according to Brendon Kraham, VP of global search ads and commerce, signaling a fundamental […]

Google Podcast Discusses SEO Expertise

Google Podcast Discusses SEO Expertise

Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so great that Gary Ilyes remarked that sometimes he doesn’t know what SEOs are talking about. Google: SEO Gurus’ Questions “Don’t Make Sense” Martin […]

Google’s JavaScript Warning & How It Relates To AI Search

Google’s JavaScript Warning & How It Relates To AI Search

A recent discussion among the Google Search Relations team highlights a challenge in web development: getting JavaScript to work well with modern search tools. In Google’s latest Search Off The Record podcast, the team discussed the rising use of JavaScript, and the tendency to use it when it’s not required. Martin Splitt, a Search Developer […]