Another year in SEO has flown by. While 2023 may have been the wildest year in SEO ever, 2024 was not far behind – with perhaps two of the biggest stories in the history of SEO. Note: This article doesn’t include any stories related to Google algorithm updates. Barry Schwartz wrote a separate recap on […]
When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact and phrase match keywords, converting them to broad match without user confirmation. Why we care. Advertisers switching to conversion-based bidding could unknowingly have their keywords shifted to broad match. Broad match can drastically alter campaign […]
Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized for violating Google Search spam policies. The details: Ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will face automatic disapproval. Site owners impacted by manual actions are notified through Google […]
Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began rolling them out in October for recipes and meal inspiration on mobile and now they are rolling out for dining recommendations. What Google said. Robby Stein, […]
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently […]
What can custom AI models do that ChatGPT can’t? Which open-source model is best for your business? Discover how to build enterprise-grade AI solutions using Mistral and Llama models with step-by-step guidance from a leading AI developer. About Yash Gad and Ringer Sciences Yash Gad’s journey into AI began with an unconventional background in biophysics […]
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, and online video ads. Upon its launch, multi-format campaigns for Audience ads are available globally and now the default selection […]
Keeping up with new developments in the SEO industry can be daunting. With increasingly frequent Google algorithm updates, rumored insider leaks, and the latest large language model (LLM) breakthroughs, there’s hardly any time to pause and reflect on what these changes mean for an online business. This is unfortunate, as many of these updates have […]
The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult question to answer, and in today’s article, I will provide some insights into how to do just that. Note that our understanding is that the technology that makes it possible for […]
Google has released its annual “Year in Search” report, highlighting the top trending searches, news, people, entertainment, and more that captured the world’s attention in 2024. Based on Google search data, the report offers a glimpse into the topics, events, and figures that defined the year. Here’s an overview of top trending searches worldwide and […]