Matt Mullenweg announced the abrupt pause in services offered by WordPress.org, affecting plugin submissions, reviews, theme submissions, and additions to the photo directory. He offers to keep providing these services to WP Engine, citing the recent court order against him and Automattic that compels him to offer “free labor and services.” Pause For The Holidays […]
We saw an obvious shift in tech giants putting their largest investments behind their AI tools in 2024, and we can expect that to continue in 2025. From crafting ad copy and targeting audiences to managing campaigns with unprecedented precision, AI will continue to dominate strategies across paid search platforms. I asked 24 leading PPC […]
LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights before launching campaigns. Activate: Target buyers by engagement level for precision marketing. Measure: Monitor advertising impact and engagement post-campaign. How […]
Google announced the rollout of the December 2024 spam update. The update, expected to be completed within a week, arrives amid ongoing industry discussions about the effectiveness of Google’s spam-fighting measures. This December update caps off a year of spam-fighting measures, including the June Spam Update and the March Core Update, which targeted policy-violating websites […]
Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key changes: Brand guidelines feature: This new setting enables stricter control over branding in PMax campaigns. Campaign-level asset linking: BUSINESS_NAME, LOGO, […]
Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV (CTV). The big picture: Privacy-Enhancing Technologies (PETs): Tools like on-device processing and secure multi-party computation are enabling brands to safely activate first-party data without re-identifying […]
A report released by Vercel highlights the growing impact of AI bots in web crawling. OpenAI’s GPTBot and Anthropic’s Claude generate nearly 1 billion requests monthly across Vercel’s network. The data indicates that GPTBot made 569 million requests in the past month, while Claude accounted for 370 million. Additionally, PerplexityBot contributed 24.4 million fetches, and […]
AI is reshaping SEO, but the core principles – understanding your audience, optimizing your site, and leveraging a skilled team – remain essential. In other words, the more things change, the more they stay the same. As we move into the new year, remember these three principles to harness AI for SEO wins. 1. Strong […]
Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globally and to all languages. The rollout may take up to 1 week to complete,” Google wrote. Timing. Google said this update will take about one weeks to roll out. The rollout is happening […]
In 12 years of overseeing Fractl’s digital PR team, this year, I saw an unprecedented number of brands blacklisting publishers and aggressively removing political campaign data. A few weeks ago, I lurched forward on my couch when the Harris campaign blamed brands’ unwillingness to “take a stance” as a core part of why they failed. […]