In just two years, ChatGPT has managed to do something no company has done in the last 20 years: present a viable challenge to Google. There’s evidence that people are using it instead of traditional search in an increasing number of cases. For example, ChatGPT’s traffic recently surpassed Bing, and its referral traffic has been […]
Wish you could automate the time-consuming parts of creating content? Wondering how? In this article, you’ll explore how to build AI-driven automations that streamline your content marketing process from start to finish. Understanding the Power of AI Automation in Content Marketing Keith Moehring’s journey into AI automation began unexpectedly. His pivotal moment came when he […]
Former Google CEO Eric Schmidt said that the trajectory of AI is both “enticing” and “frightening.” He emphasized that AI is not just an evolution of technology, it’s about shaping the future of humanity. His comments reflect how the highest levels of technology leaders think about AI and carry implications for how this will play […]
Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of emerging trends and actionable strategies to adapt. This article breaks down the top 13 marketing trends to help you optimize your efforts. From buyer journey optimization to AI-powered […]
OpenAI has updated ChatGPT to make web search available to all registered users. The update also includes voice search and maps integration. With voice search, you can ask questions about current events and local information in a natural way. This feature works in multiple languages and allows for real-time queries. Additionally, ChatGPT’s mobile apps now […]
Could ChatGPT search have a 1% share of the search market by sometime next year? Yes, according to new internal data that enterprise SEO platform shared today with Search Engine Land. “For the first time we can see a trajectory where ChatGPT could cross the magic 1% market share threshold sometime next year,” according to […]
TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, the day before Inauguration Day. The court filing. TikTok said the law violates the First Amendment: “The Act will shutter one […]
All free, logged in ChatGPT users can now search the web with ChatGPT search, OpenAI announced today. ChatGPT search is available globally to all users on every platform. What they’re saying. During a 12 Days of OpenAI livestream today, Kevin Weil, OpenAI’s chief product officer, said: “I can’t imagine ChatGPT without Search now. I use […]
Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article examines the most common mistakes made in 2024 so you can avoid making the same mistakes in the new year. Mistake 1: Inconsistent conversion tracking setup Optimization decisions are made from […]
Google’s Developer Advocate, Martin Splitt, warns website owners to be cautious of traffic that appears to come from Googlebot. Many requests pretending to be Googlebot are actually from third-party scrapers. He shared this in the latest episode of Google’s SEO Made Easy series, emphasizing that “not everyone who claims to be Googlebot actually is Googlebot.” […]