Google Ads is rolling out a beta feature that uses AI to simplify report generation, letting advertisers create custom reports by typing natural language prompts. Why we care. The AI-powered reporting tool simplifies data analysis, saves time, and makes insights more accessible, enabling faster and more informed decision-making for campaign optimization. By allowing you to […]
An exploit discovered by Mark Williams-Cook has revealed more than 2,000 properties Google uses to classify queries and websites, as well as specific classifications such as consensus scoring and query types. Why we care. The findings of this exploit give us even more insights into how Google search works. Earlier this year, we learned a […]
WordPress is the most popular CMS with majority market share. Out of the box, it’s a powerful platform, but it’s the WordPress plugins that really add the functionality and versatility to be configured in many different ways. The WordPress plugin community is what really brings the platform to life and enables publishers and developers to […]
This year continued with the same theme as the year before – a bombardment of updates and rapid developments in AI. AI Overviews were introduced in May, which then saw a drop in organic traffic alongside major drops from Google updates. It’s not been an easy year in SEO. Whereas last year was considering how […]
Many marketers consider coupon sites allies in driving sales and enhancing brand visibility. However, a deeper examination reveals that these platforms can significantly undermine your marketing budget and brand integrity. This article delves into the risks associated with coupon sites and illustrates how Bluepear can help brands navigate these challenges. The problem with coupon sites […]
WP Engine regained control of their Advanced Custom Forms plugin and login access to WordPress.org. Matt Mullenweg responded by expressing that he is “disgusted and sickened.” Mullenweg tweeted about how he felt about how things turned out: “I’m disgusted and sickened by being legally forced to provide free labor and services to @wpengine, a dangerous […]
TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers marketers a golden opportunity to reach engaged audiences in fresh ways. But setting up a campaign is only the beginning. Once your ads […]
Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers we’ve spoken with. Why it matters: Advertisers have long requested more control over keyword exclusions in Performance Max campaigns, which bundle multiple ad formats across […]
For years, SEO practitioners have wrestled with the puzzling concept of E-E-A-T – experience, expertise, authoritativeness, and trustworthiness – often simplified to vague advice like “build your brand.” However, behind this public-facing narrative is a sophisticated web of signals that Google evaluates to determine quality, trust, and authority. Based on over eight years of research […]
When a Gen Z foodie wants the best sushi spot in town, they’re more likely to scroll TikTok than search on Google. In an era where short-form videos, influencer recommendations, and visual inspiration dominate, traditional search engines are no longer the gatekeepers of information. This shift is transforming how brands need to approach discovery and […]