Predicting the trends in PPC for 2025 is exciting but often tricky to act on. To make it easier, I’ve gathered four underutilized yet impactful action items to boost your campaigns in the year ahead. Let’s dive into the top tactics to try in 2025: 1. Use DSAs for competitive research Dynamic search ads (DSAs) […]
Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It seems Google is unable to properly and fully serve search results to searchers using Google Lens on their mobile devices. I am not […]
Google released the December 2024 core update today. Yes, this new core update is happening a week after the last core update completed. The update will take about two weeks to roll out, Google said. Core updates happen multiple times per year. Core updates can have significant, broad changes to Google’s search algorithms and systems, […]
This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback. I won’t cover every big update here, but building on a talk I gave at Hero Conf in San Diego recently, I’ll highlight some of […]
Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on one device to conversions on another. Gain deeper audience insights – Gain visibility into cross-device behavior, […]
Google announced it’s rolling out the December core algorithm update, which the company expects to complete over the next two weeks. The news comes just a week after Google finished rolling out the November core update. Google’s Announcement In a post on X, Google stated: “The Dec. 2024 core update is rolling out, and we […]
Google launches 24-hour data view in Search Console, offering near real-time insights for website performance monitoring. Google Search Console now shows performance data from the last 24 hours with minimal delay. The new feature includes hourly data breakdowns and works across Search, Discover, and News reports. Google has cut data delay times by nearly half, […]
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. The article “SEO reality check: 13 hard-hitting truths you need to hear” outlined the challenges we’re facing in the industry. Now, it’s time for solutions. This 13-point roadmap will help you navigate the disruption driven by AI-powered technologies […]
AI has emerged as one of the most transformative and disruptive forces in marketing as an industry in a long time, probably the most impactful since the mass adoption of the internet. It will continue to evolve and change search as a practice for years to come. While brands are working on AI adoption at […]
Are you neglecting LinkedIn in your video marketing strategy? Curious about how different video formats can help you reach and engage your target audience? In this article, we’ll explore how to attract your ideal audience with LinkedIn video. A Story of Transformation: Social Media Marketing Success Through LinkedIn Video Strategy Before becoming a LinkedIn video […]