In a recent social media discussion, Rene Ritchie, YouTube’s Creator Liaison, addressed questions about how Google traffic affects YouTube recommendations. The conversation centered on whether brief view durations from Google Search referrals could negatively impact a channel’s performance. There is concern that if viewers only watch a video for a short time, this behavior might […]
PPC automation has always been about efficiency. We’ve relied on scripts, rule-based optimizations, and APIs to manage campaigns at scale. These tools have been essential, but they all share a common limitation: they follow strict, pre-programmed logic. So people are still needed, even with simple and boring tasks. But now we’re on the cusp of […]
Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant ad experiences. Driving the news. Here’s what’s changing: Greater flexibility in RSAs: Google’s AI now assembles and serves headlines, descriptions, and assets dynamically to improve performance. In some cases, Google may omit certain content, like […]
Ever notice how website visitors rarely follow the exact path you’ve planned for them? You might build great landing pages for different customer types, but visitors have their own plans. They Google something random and land on your blog post. They click a link from social media that drops them into your resources section. Or […]
Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic search rankings. Also, within two to three months, 70% of AI Overview rankings changed, according to a new analysis by Authoritas, an ecommerce SEO platform. Ranking volatility. Google’s organic search is volatile and has been […]
LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: Conversions API (CAPI). Enables marketers to securely connect first-party online and offline data to LinkedIn. Tracks conversions from website actions, phone sales, and in-person events. Sends […]
Google now lets you use AI to generate backgrounds for the images you add within Google Posts in your Google Business Profiles. “When creating a post for your customers in the Maps app, you can create an engaging AI-generated background for the photos you plan to use in the post,” Victoria Kroll from Google wrote. […]
Marketers need more than great copy to capture attention—they need messaging that connects on a psychological level. That’s where neuro-linguistic programming (NLP) comes in. In this article, we’ll break down two key NLP techniques to help you refine your marketing strategy and attract more customers. Why Marketers Should Care About Neuro-Linguistic Programming A marketer’s job […]
Our question today follows well from the one I addressed previously, which is all about metadata for images. This time, it focuses specifically on one aspect of metadata: “Is there any SEO benefit to image geolocation data?” Before I answer this question, it’s important that we all get on the same page about what geolocation […]
WordPress.com updated their 100-year domain and hosting plan, unlocking the opportunity to secure a domain name for a one hundred year period for only $2,000. The new service is a breakout from the 100-year plan which is another offering that includes hosting and other benefits for $38,000. 100 Year Domain Name Registration The new domain […]