Google has announced a series of updates to Search for 2025, powered by Gemini 2.0, the company’s latest AI model. Updates To AI Overviews One of the most notable updates is the enhancement of AI Overviews. CEO Sundar Pichai notes: “Our AI Overviews now reach 1 billion people, enabling them to ask entirely new types […]
A new study shows that Google’s AI Overviews appear in nearly half of all search results and take up to 48% of mobile screen space. Conducted by Botify and DemandSphere, the research analyzed over 120,000 keywords across 22 websites. The study, conducted between August and September, finds that traditional SEO metrics like click-through rates may […]
With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide will walk you through the simple steps to track, analyze and leverage LLM-driven traffic to refine your SEO strategies. How much traffic are […]
Smartphones put the world at our fingertips. People have questions that need answering, as well as the services or products they need. All of these things are just a search away, and now, we’ve seen a cosmic shift from traditional search to voice search and voice assistants. Statistically, voice search and assistants are not something […]
Microsoft released several updates on Copilot and ads in October this year. Following that, at the recent Microsoft Advertising Partner Pulse meeting*, Microsoft dove deeper into the updates, including results of research, enhanced Copilot ad integration, and optimization best practices for Performance Max campaigns, among others. These updates mark more steps forward in Microsoft’s effort […]
A judge ruled in WP Engine’s favor in their request for a preliminary injunction against Automattic and Matt Mullenweg. The court agreed that WP Engine will suffer irreparable harm if the injunction is not granted and giving the defendants (Automattic and Mullenweg) 72 hours to return things to the way they were as of September […]
Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google Analytics, the company announced this morning. What Google said. Google posted on X: We are rolling out an update of Search […]
Generating quality leads is a top priority for B2B SMBs, but with long sales cycles and high-ticket products, it requires a tailored approach. This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy to selecting the right channels and creating compelling offers. Plan your lead gen strategy Strategy […]
Google’s November 2024 core update started on November 11, 2024 and completed about 24 days later on December 5, 2024. Every core update that Google confirms, by definition, means that the ranking changes from the core update should be visible enough for Google to announce it. But with the last core update, the November core update, it […]
Yelp introduced more than 20 features aimed at enhancing user experience and supporting business owners. Key highlights include AI-powered Review Insights, personalized home feeds, and smarter ad optimization, marking a significant leap in leveraging AI for local business discovery and engagement. Why we care. Yelp’s AI-powered updates, like smarter ad optimization and enhanced lead management […]