Google is updating the links in AI Mode to make them more inviting to click. Google also expanded the Web Guides Labs test to the All tab, though you still need to opt in to try it. Links in AI Mode. Google is “increasing the number of inline links in AI Mode, and updating the […]
Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with the Ads API using natural language — turning plain-English prompts into answers, code, and even live API calls. How it works. The assistant sits inside the Gemini CLI and uses project context from GEMINI.md and […]
YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers. Eligible Shorts ads can now display comment sections, matching the experience of organic Shorts content. Shorts creators can link directly to brand websites when producing branded content. Shorts ads now serve on mobile […]
LinkedIn is rolling out new ad tools that help you boost brand awareness, personalize your messages, and speed up creative work so you can reach potential buyers earlier in the funnel. What’s new. LinkedIn announced these new features: Reserved Ads give your brand prime placement in the LinkedIn feed, delivering premium visibility, predictable impressions, and […]
Shopify is expanding its advertising ambitions with the launch of the Shopify Product Network, a new system that surfaces products from across participating merchants—even if the item isn’t carried by the store a shopper is currently visiting. The pitch. If a shopper searches for “organic cleaning supplies” on a Shopify store that doesn’t carry that […]
Google is expanding its Preferred Sources feature to English-language users worldwide and launching a pilot program to test AI-powered features with major news publishers. The announcement includes updates to how links appear in AI Mode and a new feature that will highlight content from users’ news subscriptions. Preferred Sources Goes Global Preferred Sources in Search […]
Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its international reach. The move boosts Semify’s reporting strength and AI optimization tools as the search landscape shifts more toward AI. Why we care. Dragon Metrics customers can expect business as usual, plus faster product updates. Co-founder Simon Lesser said […]
Instagram launched Your Algorithm in the U.S. today, a tool that lets people see – and directly edit – the topics shaping their Reels recommendations. Why we care. This could reshape how users discover content. When people signal interest in specific niches, hobbies, or brands – from running shoes to vintage clothing to home organizers […]
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, I hold myself accountable for my previous predictions by scoring them. This year, I got three misses, two mixed results, and five hits: 1. Agentic LLM Models Reach +100 Million Users Score: Miss Thought Process: When I made this prediction, I […]
Do you want to immediately raise the blood pressure of the Google Ads practitioner sitting next to you? Say one word: Recommendations. If you’ve spent any time in the Google Ads platform, you’ve seen Recommendations jumping out at you on every screen: when you’re adding keywords, when you’re adjusting your campaign settings, when you’re changing […]