The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet. With access to more data than ever […]
Google has updated its Merchant listing structured data guidelines to add a new beta for member pricing priceType, aka validForMemberTier property. Google also clarified the active prices, sale prices, strikethrough prices with more examples and instructions. What Google said. Google added examples and instructions for using the priceType property and new beta validForMemberTier property to encode active prices, sale prices, […]
Google updates structured data guidelines, enabling merchants to showcase sale, member, and strikethrough pricing in search results. Google added support for new structured data properties to show different price types. Merchants can now display loyalty program pricing tiers in their product markup. These changes align Google Search with existing Merchant Center capabilities. #Google #Updates […]
Google is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and campaign performance. By the numbers: New maximum duration: 540 days Implementation date: April 7, 2025 Affects: All Google Ads and Display & Video 360 platforms The big picture. The change aligns with growing privacy concerns […]
Since launching to the public on Jan. 20, 2025, Chinese startup DeepSeek’s open-source AI-powered chatbot has taken the tech world by storm. As the top free app by downloads in the U.S. Apple app store since Jan. 26 – with 16 million app downloads in its first 18 days (ChatGPT had 9 million in the […]
Reddit reported its earnings last night, and while it underperformed in terms of user growth (thanks to Google), the earnings report seemed to highlight how much OpenAI is paying Reddit to license its content. As per Adweek, between Google and OpenAI, its AI licensing deal brings in about 10% of its revenue. 10% of its […]
Working with large organizations to improve their technical SEO is, in my opinion, the best and most enjoyable time to practice technical skills. More often than not, you’re faced with complex systems and infrastructures, a host of legacy issues, and different teams responsible for different sections of the website. This means you need to work […]
Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? In this article, you’ll learn a proven methodology for dissecting successful content formats and adapting them to your own niche. Why Video Storytelling Matters for Marketers With 5 billion people on social media platforms today, […]
Hackers are actively exploiting a vulnerability to inject an obfuscated script into Magento-based eCommerce websites. The malware is loaded via Google Tag Manager, allowing them to steal credit card numbers when customers check out. A hidden PHP backdoor is used to keep the code on the site and steal user data. The credit card skimmer […]
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying […]