For most websites, the homepage represents your brand’s first interaction with your audience on your website. As the catch-all landing page where people will be sent by default, your homepage needs to cater to a breadth of user needs and intent. Consider your homepage as your shop window. It showcases your most valuable content, positions […]
As we enter the holiday season, October’s data reveals significant shifts and stabilization across industries in AI Overviews (AIOs). Critical insights from October reveal growth in certain sectors, stability in others, and strategic changes in content types and sources. These insights offer actionable strategies for marketers aiming to optimize for AIOs during this critical period. […]
Google Chrome collects site engagement metrics, and Chromium project documentation explains exactly what they are and how they are used. Site Engagement Metrics The documentation for the Site Engagement Metrics shares that typing the following into the browser address bar exposes the metrics: chrome://site-engagement/ What shows up is a list of sites that the browser […]
Automattic quietly updated the WP Engine Tracker website with an activity log showing a continuously updated list of domains that have switched away from managed WordPress host, WP Engine. This update is part of Mullenweg’s self-described “nuclear war” against WP Engine, with the Tracker site actively promoting competitors by offering links to their hosting promotions. WP […]
OpenAI’s ChatGPT Search is struggling to accurately cite news publishers, according to a study by Columbia University’s Tow Center for Digital Journalism. The report found frequent misquotes and incorrect attributions, raising concerns among publishers about brand visibility and control over their content. Additionally, the findings challenge OpenAI’s commitment to responsible AI development in journalism. Background […]
Google removes sitelinks search box documentation, marking full deprecation of the legacy search feature. Google has removed all documentation for the sitelinks search box feature. The ‘nositelinkssearchbox’ rule has been archived. This documentation removal marks the feature’s full retirement. #Google #Removes #Sitelinks #Search #Box #Documentation
Although YouTube is owned by Google, it’s a unique platform with a different approach to algorithms and discovery to Google Search. YouTube’s systems take a viewer-first approach, evaluating a user’s preferences and interests based on the data it has about their viewing habits and pulling lists of videos unique to that user. It also prioritizes […]
Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the right audience with precision. Whether you’re aiming for local shoppers or a global audience, ad targeting plays a pivotal role in maximizing your ROI. When targeting users through platforms like Google Ads or Microsoft Ads, […]
Want to stop the scroll and engage your audience with video ads? Curious about the key elements that make a video ad irresistible? In this article, we’ll explore how to create persuasive video ads that convert. Why Video Ad Strategy Matters More Than Ever for Modern Marketers Video ads have emerged as one of the […]
Google has updated its Business Profile rules for service-area businesses that sell age-restricted products. Now, businesses selling alcohol, cannabis, weapons, and similar items must have a physical storefront to maintain their Google Business Profile. We were alerted to this update by Stefan Somborac on X: Google actually uses the phrase “Businesses associated with…” not “Businesses […]