The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model and set a precedent for regulating Big Tech. Driving the news. Lawyers for the DOJ argued that Google has abused […]
YouTube’s latest weekly update highlights new creator features, including expanding longer Shorts, launching images on Quiz posts for Android, and broader access to the Brand Connect tab in YouTube Studio. Longer Shorts Update YouTube has finished rolling out updates allowing Shorts videos ranging from 1 to 3 minutes to be displayed accordingly in the subscriptions […]
Google is beginning a test that will change hotel search results for users in Germany, Belgium, and Estonia. This test will remove features like the map and hotel listings, replacing them with regular blue links to hotel websites and comparison sites. The experiment will only affect users in these three countries, whether searching locally or […]
Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus to new growth areas and enhancing partnerships with creative agencies to deliver tailored campaigns at scale. Why we care. If you rely on Ads Creative Studio for YouTube and Display ad customizations, you’ll need to transition your workflows to third-party […]
Google’s page experience update set a new benchmark for creating user-friendly websites. It highlighted the growing importance of performance and usability in SEO by emphasizing Core Web Vitals, responsive design and minimal intrusive elements. This article traces the evolution of the algorithm update and its integration with other Google priorities, such as the helpful content […]
Companies are increasingly requesting SEO projections. It’s a reasonable request. SEO efforts often require significant resources and companies want to know what kind of return they can expect. However, accurately predicting future organic growth is never straightforward. Countless variables can impact outcomes. Think of: Algorithm updates. Fluctuating click-through rates. SERP changes. The speed (or lack) […]
Having a strong brand makes everything in SEO easier. Brands have better user signals on their sites, better click-through rates in the SERPs, and get preferential treatment from Google. Google’s algorithms elevate sites with strong brand signals and punish companies that are too aggressive about SEO without having “the engine” to back it up. Image Credit: Lyna […]
Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back in August and has now fully rolled out the feature to all profiles within Google Search Console. What is new. Google announced this morning that this feature is fully rolled out. Google said, “We’re happy […]
This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche concept, reserved for selective people. Well, those days are long gone! Today, the landscape is buzzing with activity, as brands and […]
Want to improve your generative AI results? Looking for a proven approach to getting higher quality outputs? In this article, you’ll discover how to level up your AI skills. The Hidden Psychology of Success and Failure With AI Skills If you’re overwhelmed by the rapid evolution of artificial intelligence in marketing, you’re not alone. While […]